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M. Stead , R. Gordon , K. Angus & L. McDermott (2007) A systematic review of social marketing effectiveness. Health Education, 107, 126–191.
A.J. Wright , D. Veríssimo , K. Pilfold , E.C.M. Parsons , K. Ventre , J. Cousins
(2015) Competitive outreach in the 21st century: why we need conservation marketing. Ocean and Coastal Management, 115, 41–48.