Skip to main content
×
Home
    • Aa
    • Aa

Beyond-brand effect of television food advertisements on food choice in children: the effects of weight status

  • Jason CG Halford (a1), Emma J Boyland (a1), Georgina M Hughes (a1), Leanne Stacey (a1), Sarah McKean (a1) and Terence M Dovey (a1) (a2)...
Abstract
AbstractObjective

To investigate the effect of television food advertising on children’s food intake, specifically whether childhood obesity is related to a greater susceptibility to food promotion.

Design

The study was a within-subject, counterbalanced design. The children were tested on two occasions separated by two weeks. One condition involved the children viewing food advertisements followed by a cartoon, in the other condition the children viewed non-food adverts followed by the same cartoon. Following the cartoon, their food intake and choice was assessed in a standard paradigm.

Setting

The study was conducted in Liverpool, UK.

Subjects

Fifty-nine children (32 male, 27 female) aged 9–11 years were recruited from a UK school to participate in the study. Thirty-three children were normal-weight (NW), 15 overweight (OW) and 11 obese (OB).

Results

Exposure to food adverts produced substantial and significant increases in energy intake in all children (P < 0·001). The increase in intake was largest in the obese children (P = 0·04). All children increased their consumption of high-fat and/or sweet energy-dense snacks in response to the adverts (P < 0·001). In the food advert condition, total intake and the intake of these specific snack items correlated with the children’s modified age- and gender-specific body mass index score.

Conclusions

These data suggest that obese and overweight children are indeed more responsive to food promotion, which specifically stimulates the intake of energy-dense snacks.

  • View HTML
    • Send article to Kindle

      To send this article to your Kindle, first ensure coreplatform@cambridge.org is added to your Approved Personal Document E-mail List under your Personal Document Settings on the Manage Your Content and Devices page of your Amazon account. Then enter the ‘name’ part of your Kindle email address below. Find out more about sending to your Kindle.

      Note you can select to send to either the @free.kindle.com or @kindle.com variations. ‘@free.kindle.com’ emails are free but can only be sent to your device when it is connected to wi-fi. ‘@kindle.com’ emails can be delivered even when you are not connected to wi-fi, but note that service fees apply.

      Find out more about the Kindle Personal Document Service.

      Beyond-brand effect of television food advertisements on food choice in children: the effects of weight status
      Available formats
      ×
      Send article to Dropbox

      To send this article to your Dropbox account, please select one or more formats and confirm that you agree to abide by our usage policies. If this is the first time you use this feature, you will be asked to authorise Cambridge Core to connect with your Dropbox account. Find out more about sending content to Dropbox.

      Beyond-brand effect of television food advertisements on food choice in children: the effects of weight status
      Available formats
      ×
      Send article to Google Drive

      To send this article to your Google Drive account, please select one or more formats and confirm that you agree to abide by our usage policies. If this is the first time you use this feature, you will be asked to authorise Cambridge Core to connect with your Google Drive account. Find out more about sending content to Google Drive.

      Beyond-brand effect of television food advertisements on food choice in children: the effects of weight status
      Available formats
      ×
Copyright
Corresponding author
*Corresponding author: Email j.c.g.halford@liverpool.ac.uk
Linked references
Hide All

This list contains references from the content that can be linked to their source. For a full set of references and notes please see the PDF or HTML where available.

1.Y Wang & T Lobstein (2006) Worldwide trends in childhood overweight and obesity. Int J Pediatr Obes 1, 1125.

3.T Lobstein & LA Baur (2005) Policies to prevent childhood obesity in the European Union. Eur J Public Health 15, 576579.

4.L Bernard , MA Lavallee , K Gray-Donald & H Delisle (1995) Overweight in Cree schoolchildren and adolescents associated with diet, low physical activity, and high television viewing. J Am Diet Assoc 95, 800802.

6.CJ Crespo , E Smit , RP Troiano , SJ Bartlett , CA Macera & RE Andersen (2001) Television watching, energy intake and obesity in US children. Arch Pediatr Adolesc Med 155, 360365.

7.BA Dennison , TA Erb & PL Jenkins (2002) Television viewing and television in bedroom associated with overweight risk among low-income preschool children. Pediatrics 109, 10281035.

8.H Kaur , WS Choi , MS Mayo & KJ Harris (2003) Duration of television watching is associated with increased body mass index. J Pediatr 143, 506511.

9.MH Proctor , LL Moore , D Gao , LA Cupples , ML Bradlee , MY Hood & RC Ellison (2003) Television viewing and change in body fat from preschool to early adolescence: The Framingham Children’s Study. Int J Obes Relat Metab Disord 27, 827833.

10.JJ Reilly , A Armstrong , AR Dorosty , PM Emmett , A Ness , I Rogers , C Steer & A Sherriff (2005) Early life risk factors for obesity in childhood: cohort study. BMJ 330, 13571359.

11.R Jago , T Baranowski , JC Baranowski , D Thompson & KA Greaves (2005) BMI from 3–6 y of age predicted by TV viewing and physical activity, not diet. Int J Obes (Lond) 29, 557564.

12.RM Viner & TJ Cole (2005) Television viewing in early childhood predicts adult body mass index. J Pediatr 147, 429435.

13.RM Ortega , P Andrés , AM Requejo , AM López-Sobaler , MR Redondo & M González-Fernández (1996) Influence of the time spent watching television on the dietary habits, energy intake and nutrient intake of a group of Spanish adolescents. Nutr Res 16, 14671470.

14.R Lowry , H Wechsler , DA Galuska , JE Fulton & K Kann (2002) Television viewing and its associations with overweight, sedentary lifestyle, and insufficient consumption of fruits and vegetables among US high school students: differences by race, ethnicity, and gender. J Sch Health 72, 413421.

15.R Boynton-Jarrett , TN Thomas , KE Peterson , J Wiecha , AM Sobol & SL Gortmarker (2003) Impact of television viewing on fruit and vegetable consumption among adolescents. Pediatrics 112, 13211326.

17.LA Francis , Y Lee & LL Birch (2003) Parental weight status and girls’ television viewing, snacking, and body mass indexes. Obes Res 11, 143151.

18.HM Snoek , T Van Strien , JMAM Janssens & RCME Engels (2006) The effect of television viewing on adolescents’ snacking: individual difference explained by external, restrained and emotional eating. J Adolesc Health 39, 448451.

19.DR Woodward , FJ Cummings , PJ Ball , HM Williams , H Hornsby & JA Boon (1997) Does television affect teenagers’ food choices? J Hum Nutr Diet 10, 229235.

20.J Van der Bulck & J Van Mierlo (2004) Energy intake associated with television viewing in adolescents, a cross sectional study. Appetite 43, 181184.

22.A Furnham , S Abramsky & B Gunter (1997) A cross-cultural content analysis of children’s television advertisements. Sex Roles 37, 9199.

23.MK Lewis & AJ Hill (1998) Food advertising on British children’s television: a content analysis and experimental study with nine-year olds. Int J Obes Relat Metab Disord 22, 206214.

24.K Harrison & AL Marske (2005) Nutritional content of foods advertised during the television programs children watch most. Am J Public Health 95, 15681574.

25.L Neville , M Thomas & A Bauman (2005) Food advertising on Australian television: the extent of children’s exposure. Health Promot Int 20, 105112.

27.LM Powell , G Szczypka & FJ Chaloupka (2007) Exposure to food adverting on television among US children. Arch Pediatr Adolesc Med 161, 553560.

28.GH Brody , Z Stoneman , TS Lane & AK Sanders (1981) Television food commercials aimed at children, family grocery shopping, and mother–child interactions. Fam Relat 30, 435439.

31.JCG Halford , J Gillespie , V Brown , EE Pontin & TM Dovey (2004) The effect of television (TV) food advertisements/commercials on food consumption in children. Appetite 42, 221225.

32.JCG Halford , E Boyland , G Hughes , L Oliveira & TM Dovey (2007) Beyond-brand effect of television (TV) food advertisements/commercials on caloric intake and food choice of 5 to 7 year old children. Appetite 49, 263267.

34.CA Vereecken & L Maes (2006) Television viewing and food consumption in Flemish adolescents in Belgium. Soz Praventivmed 51, 311317.

35.T Lobstein & S Dibb (2005) Evidence of a possible link between obesogenic food advertising and child overweight. Obes Rev 6, 203208.

36.TJ Cole , JV Freeman & MA Preece (1995) Body-mass index reference curves for the UK, 1990. Arch Dis Child 73, 2529.

37.TJ Cole , MC Bellizi , KM Flegal & WH Dietz (2000) Establishing a standard definition for child overweight and obesity worldwide: international survey. BMJ 320, 12401243.

38.M Buijzen & PM Valkenburg (2000) The impact of television advertising on children’s Christmas wishes. J Broadcast Electron Media 44, 456470.

39.KJ Pine & A Nash (2002) Dear Santa: the effects of television advertising on young children. Int J Behav Dev 26, 529539.

40.LJ Chamberlain , Y Wang & TN Robinson (2006) Does children’s screen time predict requests for advertised products? Cross sectional and prospective analysis. Arch Pediatr Adolesc Med 160, 363368.

41.M Marquies , Y Filion & F Dafenais (2005) Does eating while watching television influence children’s food-related behaviours? Can J Diet Pract Res 66, 1218.

42.YA Arnos (2006) The effects of television advertisements on children’s food purchasing requests. Pediatr Int 48, 138145.

Recommend this journal

Email your librarian or administrator to recommend adding this journal to your organisation's collection.

Public Health Nutrition
  • ISSN: 1368-9800
  • EISSN: 1475-2727
  • URL: /core/journals/public-health-nutrition
Please enter your name
Please enter a valid email address
Who would you like to send this to? *
×

Keywords: