1Riboli E, Norat T. Epidemiologic evidence of the protective effect of fruit and vegetables on cancer risk. American Journal of Clinical Nutrition 2003; 78 (3 Suppl.): 559S–569S.
2Ness AR, Powles JW. Fruit and vegetables, and cardiovascular disease: a review. International Journal of Epidemiology 1997; 26 (1): 1–13.
3Ness AR, Powles JW. The role of diet, fruit and vegetables and antioxidants in the aetiology of stroke. Journal of Cardiovascular Risk 1999; 6 (4): 229–234.
4American Institute of Cancer Research (AICR)/World Cancer Research Fund (WCRF). Food, Nutrition and the Prevention of Cancer: A Global Perspective. Washington, DC: AICR/WCRF, 1997.
5Norat T, Riboli E. Fruit and vegetable consumption and risk of cancer of the digestive tract: meta-analysis of published case–control and cohort studies. IARC Scientific Publications 2002; 156: 123–125.
6Bingham SA, Day NE, Luben R, Ferrari P, Slimani N, Norat T, et al. . Dietary fibre in food and protection against colorectal cancer in the European Prospective Investigation into Cancer and Nutrition (EPIC): an observational study. Lancet 2003; 361 (9368): 1496–1501.
7Lock K, Pomerleau J, Causer L, Altmann DR, McKee M. The global burden of disease attributable to low consumption of fruit and vegetables: implications for the global strategy on diet. Bulletin of the World Health Organization 2005; 83 (2): 100–108.
8Pomerleau J, Lock K, McKee M. The burden of cardiovascular disease and cancer attributable to low fruit and vegetable intake in the European Union: differences between old and new Member States. Public Health Nutrition 2006; 9 (5): 575–583.
9Miller M, Shiell A, Stafford H. An Intervention Portfolio to Promote Fruit and Vegetable Consumption. Melbourne: National Public Health Partnership, 2000.
10World Health Organization (WHO). Diet, Nutrition, and the Prevention of Chronic Diseases. WHO Technical Report Series No. 916. Geneva: WHO, 2003.
11World Health Organization (WHO). World Health Assembly Resolution WHA57.17 – Global strategy on diet, physical activity and health. Geneva: WHO, 2003.
12Miller MR, Pollard CM, Coli T. Western Australian Health Department recommendations for fruit and vegetable consumption – how much is enough? Australian and New Zealand Journal of Public Health 1997; 21 (6): 638–642.
13Smith A, Schmerlaib Y, Kellett E. The Australian Guide to Healthy Eating: Background Information for Nutrition Educators. Canberra: Department of Health and Ageing, 2003.
14Fishbein M, Ajzen I. Belief, Attitude, Intention, and Behavior: An Introduction to Theory and Research. Reading, MA: Addison-Wesley, 1975.
15Egger G. Health Promotion Strategies and Methods. Sydney: McGraw-Hill Australia, 1990.
16Flay BR, Cook TD. Three models for summative evaluation of prevention campaigns with a mass media component. In: Rice RE, Atkin CK, eds. Public Communication Campaigns, 2nd ed. Newbury Park, CA: Sage, 1989; 175–195.
17Marks GC, Webb K, Rutishauser IHE, Riley M. Monitoring Food Habits in the Australian Population using Short Questions. Canberra: Department of Health and Aged Care, 2001.
18OZTam. Australian Television Audience Measurement. Terms and Definitions. Sydney: OZTam, 2005.
19Knai C, Pomerleau J, Lock K, McKee M. Getting children to eat more fruit and vegetables: a systematic review. Preventive Medicine 2006; 42 (2): 85–95.
20Pomerleau J, Lock K, Knai C, McKee M. Effectiveness of Interventions and Programmes Promoting Fruit and Vegetable Intake. Geneva: World Health Organization, 2005.
21Australian Institute of Health and Welfare (AIHW). Australia’s Health 2006. Report No. 10. Canberra: AIHW, 2006.
22Ball K, Crawford D, Mishra G. Socio-economic inequalities in women’s fruit and vegetable intakes: a multilevel study of individual, social and environmental mediators. Public Health Nutrition 2006; 9 (5): 623–630.