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    Hobin, Erin Lillico, Heather Zuo, Fei Sacco, Jocelyn Rosella, Laura and Hammond, David 2016. Estimating the impact of various menu labeling formats on parents’ demand for fast-food kids’ meals for their children: An experimental auction. Appetite, Vol. 105, p. 582.


    Mir-Marqués, Alba Cervera, M. Luisa and de la Guardia, Miguel 2016. Mineral analysis of human diets by spectrometry methods. TrAC Trends in Analytical Chemistry, Vol. 82, p. 457.


    Semnani-Azad, Zhila Scourboutakos, Mary J. and L’Abbé, Mary R. 2016. Kids’ meals from Canadian chain restaurants are exceedingly high in calories, fats, and sodium: a cross-sectional study. BMC Nutrition, Vol. 2, Issue. 1,


    Deierlein, Andrea L. Peat, Kay and Claudio, Luz 2015. Comparison of the nutrient content of children’s menu items at US restaurant chains, 2010–2014. Nutrition Journal, Vol. 14, Issue. 1,


    Vandevijvere, Stefanie 2014. Why a Global Convention to Protect and Promote Healthy Diets is timely. Public Health Nutrition, Vol. 17, Issue. 11, p. 2387.


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Nutritional quality of food items on fast-food ‘kids’ menus’: comparisons across countries and companies

  • Erin Hobin (a1) (a2), Christine White (a3), Ye Li (a4) (a5), Maria Chiu (a1), Mary Fodor O'Brien (a1) and David Hammond (a2) (a3)
  • DOI: http://dx.doi.org/10.1017/S1368980013002498
  • Published online: 22 October 2013
Abstract
AbstractObjective

To compare energy (calories), total and saturated fats, and Na levels for ‘kids’ menu’ food items offered by four leading multinational fast-food chains across five countries.

Design

A content analysis was used to create a profile of the nutritional content of food items on kids’ menus available for lunch and dinner in four leading fast-food chains in Australia, Canada, New Zealand, the UK and the USA.

Setting

Food items from kids’ menus were included from four fast-food companies: Burger King, Kentucky Fried Chicken (KFC), McDonald's and Subway. These fast-food chains were selected because they are among the top ten largest multinational fast-food chains for sales in 2010, operate in high-income English-speaking countries, and have a specific section of their restaurant menus labelled ‘kids’ menus’.

Results

The results by country indicate that kids’ menu foods contain less energy (fewer calories) in restaurants in the USA and lower Na in restaurants in the UK. The results across companies suggest that kids’ menu foods offered at Subway restaurants are lower in total fat than food items offered at Burger King and KFC, and food items offered at KFC are lower in saturated fat than items offered at Burger King.

Conclusions

Although the reasons for the variation in the nutritional quality of foods on kids’ menus are not clear, it is likely that fast-food companies could substantially improve the nutritional quality of their kids’ menu food products, translating to large gains for population health.

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Corresponding author
*Corresponding author: Email Erin.Hobin@oahpp.ca
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Public Health Nutrition
  • ISSN: 1368-9800
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