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    Erasmus, M. A. Lee, H. C. Kang, I. and Swanson, J. C. 2015. Fear responses and postmortem muscle characteristics of turkeys of two genetic lines. Poultry Science, Vol. 94, Issue. 9, p. 2018.


    GRIFFIN, CARL J. 2014. ‘Some inhuman wretch’: Animal Maiming and the Ambivalent Relationship between Rural Workers and Animals. Rural History, Vol. 25, Issue. 02, p. 133.


    FAITH, ROSAMOND SCHOFIELD, P. R. HEALEY, JONATHAN MURPHY, ANNE L. BRADLEY, KATE TAYLOR, JAMES and BROWNLOW, GRAHAM 2011. Review of periodical literature published in 2009. The Economic History Review, Vol. 64, Issue. 1, p. 256.


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The Commercialisation of British Turkey Production

  • JOHN MARTIN (a1)
  • DOI: http://dx.doi.org/10.1017/S0956793309990057
  • Published online: 01 September 2009
Abstract
Abstract

Since the 1930s turkey production in the United Kingdom has been transformed from a small scale, seasonal activity catering exclusively for the Christmas market, to an intensive mass production sector dominated by all year round producers, of which Bernard Matthews is the best known. This revolution in production methods reflects improved methods of disease control, enhanced nutritional understanding, and the development of more productive strains of turkeys with better conformation. These supply side changes have been accompanied by a succession of very successful marketing campaigns to persuade consumers of the merits of eating turkey throughout the year. This article investigates the reasons for the commercialisation of the turkey industry since the 1930s.

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J. Martin , The Development of Modern Agriculture: British Faming since 1931 (Basingstoke, 2000)

John Bradbury , ‘The Practical Value of Artificial Insemination to the Turkey Industry’, World's Poultry Science Journal 12 (1956), 142–5

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Rural History
  • ISSN: 0956-7933
  • EISSN: 1474-0656
  • URL: /core/journals/rural-history
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