20 Many people, including the anonymous referee for this journal, have expressed to me their great repugnance toward factory-farming while being more or less accepting of traditional farming practices. The term seems to be used for any practice of capital-intensive, economically efficient, high-quantity production of agricultural products. The specific techniques of so-called factory-farming for chickens are significantly different from those for pork, for lamb, veal, and so on. Is some factory-farming unduly brutal and morally corrupt? Undoubtedly. Is much consistent with good-on-balance animal lives. In a word, yes. Why then, do so many people categorically reject ill-defined factory-farming? I can think of two explanations. First, one may imaginatively put oneself in the position of the cooped-up bird or the steer waiting to be stunned and slaughtered and respond with a shudder. Such emotional responses are understandable, but I do not believe that they carry much epistemic weight. Second, disturbing videos of meat-packing operations are typically secreted out and made public by groups that are stridently anti-meat. It can, I believe, be safely assumed that the items they release for general viewing are those that most strongly support their own agenda and are not representative of the full range of industry practices.