Hostname: page-component-8448b6f56d-wq2xx Total loading time: 0 Render date: 2024-04-19T19:05:33.786Z Has data issue: false hasContentIssue false

Television, Individualism, and Social Capital

Published online by Cambridge University Press:  02 September 2013

Allan McBride*
Affiliation:
University of Southern Mississippi

Extract

Students of political culture and political theory (Pool 1990; Postman 1985; Merelman 1984, 1989, 1991; Habermas 1975) hypothesize that values associated with individualism have become increasingly prevalent in recent years, with distressing consequences for politics and governance. Putnam (1995), in an article that appeared in these pages, observes that there has been a decline of “social capital” in the United States since 1972 as well, as measured by the number of visits Americans make to family and friends, the number of organizations to which they belong, the amount of trust they report having in other people, and the amount of involvement they report in politics. Ehrenhalt, in his discussion of the tenure of the late Mayor Daley of Chicago, notes that the United States has changed from a society that reveres obedience, authority, order, and a closed political system, to one that reveres freedom, choice, and an open political system.

To Americans of the baby-boom generation, authority will always be a word with sinister connotations, calling forth a rush of uncomfortable memories about the schools, churches, and families in which baby-boomers grew up. (1997, 85)

It is not only the case that social capital has declined, but political capital, as measured by partisanship and confidence in the institutions of government, has also declined over the past several decades (Luttbeg and Gant 1995). If individualism is a causal factor in the decline of social and political capital, the relationship can be explained by the fact that individualism is by nature loose-bounded (Thompson, Ellis, and Wildavsky 1990); self-seeking behavior is the norm, as are self-negotiated relationships.

Type
Research Article
Copyright
Copyright © The American Political Science Association 1998

Access options

Get access to the full version of this content by using one of the access options below. (Log in options will check for institutional or personal access. Content may require purchase if you do not have access.)

References

Adams, William C., Salzman, Allison, Vantine, William, Suelter, Leslie, Baker, Anne, Bonvouloir, Lucille, Brenner, Barbara, Ely, Margaret, Feldman, Jean, and Ziegel, Ron. 1985. “The Power of ‘The Right Stuff’: A Quasi-Experimental Field Test of the Docudrama Hypothesis.” Public Opinion Quarterly 49(3): 330–39.CrossRefGoogle Scholar
Ansolabehere, Stephen, Iyengar, Shanto, and Valentino, Nicholas. 1994. “Does Attack Advertising Demobilize the Electorate?American Political Science Review 88(4): 829–38.CrossRefGoogle Scholar
Ball-Rokeach, Sandra J., Grube, Joel and Rokeach, Milton. 1981. “‘Roots: The Next Generation’ —Who Watched and With What Effect?Public Opinion Quarterly 45(1): 5868.CrossRefGoogle Scholar
Bandura, Albert. 1977. Social Learning Theory. Englewood Cliffs, NJ: Prentice Hall.Google Scholar
Brody, Richard A., and Sniderman, Paul M. 1977. “From Life Space to Polling Place: The Relevance of Personal Concerns for Voting Behavior.” British Journal of Political Science 7(3): 337–60.CrossRefGoogle Scholar
Brooks, Tim, and Marsh, Earle. 1984. The Complete Directory to Prime Time Network TV Shows: 1946-Present. 2nd rev. ed. New York: Ballantine Books.Google Scholar
Carlson, James M. 1985. Prime Time Law Enforcement: Crime Show Viewing and Attitudes Towards the Criminal Justice System. New York: Praeger Special Studies.Google Scholar
Coekburn, Andrew. 1984. The Threat: Inside the Soviet Military Machine. New York: Vintage Books.Google Scholar
Douglas, Mary, and Wildavsky, Aaron. 1982. Risk and Culture: An Essay on the Selection of Technical and Environmental Dangers. Berkeley: University of California Press.Google Scholar
Ehrenhalt, Alan. 1997. “Mayor Daley and Modern Democracy: What We Should Have Learned from Chicago in the 1950s.” In Present Discontents: American Politics in the Very Late 20th Century, ed. Shafer, Byron. Chatham, NJ: Chatham House Publisher.Google Scholar
Feldman, Stanley, and Sigelman, Lee. 1985. “The Political Impact of Prime Time Television: ‘The Day After.’Journal of Politics 47(2): 556–78.CrossRefGoogle Scholar
Gerbner, George, Gross, Larry, Morgan, Michael, and Signorelli, Nancy. 1986. “Living with Television: The Dynamics of the Cultivation Process.” In Perspectives on Media Effects, ed. Bryant, Jennings and Zillman, Dolf. Hillsdale, NJ: Laurence Erlbaum Assoc. Google Scholar
Habermas, Jurgen. 1976. “Problems of Legitimation of Late Capitalism.” In Critical Sociology, ed. Connerton, Paul. New York: Penguin Books.Google Scholar
Hofstadter, Richard. 1955. The Age of Reform: From Bryan to F.D.R. New York: Vintage Books.Google Scholar
Hofstadter, Richard., and Buss, Terry. 1980. “Politics and Last-Minute Political Television.” Western Political Quarterly 33(1): 2437.CrossRefGoogle Scholar
Kinder, Donald R., and Kiewiet, D. Roderick. 1979. “Economic Discontent and Political Behavior: The Role of Personal Grievances and Collective Judgements in Congressional Voting.” American Journal of Political Science 23(3): 495527.CrossRefGoogle Scholar
Lenart, Silvo, and McGraw, Kathleen. 1989. “America Watches ‘Amerika’: Television Docudrama and Political Attitudes.” Journal of Politics 51(3): 697712.CrossRefGoogle Scholar
Loye, David, Gorney, Roderic, and Steele, Gary. 1977. “An Experimental Field Study.” Journal of Communication 27(3): 206–16.CrossRefGoogle Scholar
Luttbeg, Norman R., and Gant, Michael M. 1995. American Electoral Behavior, 1952–1992. 2nd ed. Itasca, IL: F.E. Peacock Publishers.Google Scholar
Mander, Jerry. 1978. Four Arguments for the Elimination of Television. New York: Quill.Google Scholar
Merelman, Richard. 1984. Making Something of Ourselves: On Culture and Politics in the United States. Berkeley: University of California Press.CrossRefGoogle Scholar
Merelman, Richard. 1989. “On Culture and Politics in America: A Perspective from Structural Anthropology.” British Journal of Political Science 19(4): 465–93.CrossRefGoogle Scholar
Merelman, Richard. 1991. Partial Visions: Culture and Politics in Britain, Canada, and the United States. Madison: The University of Wisconsin Press.Google Scholar
Norris, Pippa. 1996. “Does Television Erode Social Capital? A Reply to Putnam.” PS: Political Science and Politics 29(3): 474–80.Google Scholar
Pool, Ithiel de Sola. 1990. Technologies Without Boundaries: On Telecommunications in a Global Age, ed. Noan, Eli M.. Cambridge: Harvard University Press.CrossRefGoogle Scholar
Postman, Neil. 1985. Amusing Ourselves to Death: Discourse in the Age of Television. New York: Penguin Books.Google Scholar
Potter, W. James, and Chang, Ik Chin. 1990. “Television Exposure Measures and the Cultivation Hypothesis.” Journal of Broadcasting and Electronic Media 34(3): 313–33.CrossRefGoogle Scholar
Putnam, Robert D. 1995. “Tuning In, Tuning Out: The Strange Disappearance of Social Capital in America.” PS: Political Science and Politics 27(4): 664–83.Google Scholar
Robinson, John. 1981. “Television and Leisure Time: A New Scenario.” Journal of Communication 31(1): 120–30.CrossRefGoogle ScholarPubMed
Robinson, John. 1990a. “The Time Squeeze.” American Demographics 12(2): 3033.Google Scholar
Robinson, John. 1990b. “I Love My TV.” American Demographics 12(9): 2427.Google Scholar
Robinson, Michael J. 1976. “Public Affairs Television and the Growth of Political Malaise: The Case of ‘The Selling of the Pentagon.’American Political Science Review 70(2): 409–32.CrossRefGoogle Scholar
Schwarz, Michiel, and Thompson, Michael. 1990. Divided We Stand: Redefining Politics, Technology, and Social Choice. Hemel Hempstead: Harvester-Wheatsheaf.Google Scholar
Schwarz, John E., and Volgy, Thomas J. 1980. “On Television Viewing and Citizens Political Attitudes, Activity, and Knowledge: Another Look at the Import of Media on Politics.” Western Political Quarterly 33(2): 153–66.Google Scholar
Sigelman, Lee, and Sigelman, Carol. 1974. “The Politics of Popular Culture: Campaign Cynicism and ‘The Candidate.’Sociology and Social Research 58(3): 272–77.Google Scholar
Stauffer, John, Frost, Richard, and Rybolt, William. 1983. “The Attention Factor in Recalling Network Television News.” Journal of Communication 33(1): 2937.CrossRefGoogle Scholar
Surette, Ray. 1992. Media, Crime and Criminal Justice: Images and Realities. Pacific Grove, CA: Brooks/Cole Publishing Co. Google Scholar
Thompson, Michael, Ellis, Richard, and Wildavsky, Aaron. 1991. Cultural Theory. Boulder: Westview Press.Google Scholar
Tocqueville, Alexis de. 1990. Democracy in America. New York: Vintage Books.Google Scholar