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Predicting Consumer Preferences for Fresh Salmon: The Influence of Safety Inspection and Production Method Attributes

Published online by Cambridge University Press:  15 September 2016

Daniel Holland  and
Cathy R. Wessells
Daniel Holland
Affiliation:
Department of Environmental and Natural Resource Economics, University of Rhode Island, Kingston, R.I.
Cathy R. Wessells
Affiliation:
Department of Environmental and Natural Resource Economics, University of Rhode Island, Kingston, R.I.
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Abstract

A rank-ordered logit model is estimated using data collected by a mail survey of consumers in the northeastern and mid-Atlantic United States. The methodology, based on conjoint analysis, determines the average relative importance and value of three product attributes for fresh salmon (seafood inspection, production method, and price), and estimates the relative attractiveness of particular products to consumers. When used in combination with demographic data and responses to questions on perceptions, the analysis suggests market segmentations and potential marketing strategies based on the heterogeneity in preferences among consumers.

Type
Articles
Information
Agricultural and Resource Economics Review , Volume 27 , Issue 1 , April 1998 , pp. 1 - 14
Copyright
Copyright © 1998 Northeastern Agricultural and Resource Economics Association 

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