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From the Mediterranean Diet to the Diaita: The Epistemic Making of a Food Label

Published online by Cambridge University Press:  30 April 2019

Antonio José Marques da Silva
Antonio José Marques da Silva*
Affiliation:
Centro de Estudos em Arqueologia, Artes e Ciências do Património, University of Coimbra; Email: amsarqueologia@sapo.pt
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Abstract:

The Mediterranean Diet was one of the first food-related nominations on the international cultural heritage list. By introducing the concepts of “epistemic community” and “governmentality” to analyze this heritagization process, I will evaluate the participation and consent of “the Mediterranean people” and their belief in a common identity based in a holistic conception of this food tradition—the so-called diaita. My goal is to demonstrate that the inscription’s proposal was motivated first by a long-term strategy aimed at promoting an “umbrella brand” of agro-food products extended to the whole Mediterranean space. Then, I will emphasize the attempt to design a model of property rights protection that is adequate for this food label, which was later presented within the realm of the United Nations Educational, Scientific, and Cultural Organization as a measure for safeguarding the diaita as an item of intangible cultural heritage. Finally, I will argue that this claim totally omits the rights of the numerous expatriates living outside this region.

Keywords

UNESCOintangible cultural heritageMediterranean dietdiaitafood traditionepistemic communitygovernmentalityfood labelMediterranean identitydiasporic communities
Type
Article
Information
International Journal of Cultural Property , Volume 25 , Issue 4 , November 2018 , pp. 573 - 595
Copyright
Copyright © International Cultural Property Society 2019 

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