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  • Cited by 244
Publisher:
Cambridge University Press
Online publication date:
August 2012
Print publication year:
2008
Online ISBN:
9780511499371
Subjects:
Qualitative Research Methods, Political Sociology, Sociology

Book description

Designing Effective Web Surveys is a practical guide to designing web surveys, based on empirical evidence and grounded in scientific research and theory. It is designed to guide survey practitioners in the art and science of developing and deploying successful web surveys. The author guides the researcher through the steps involved, from the basic building blocks and suggests ways to increase visual impact and interactivity. Throughout, he considers the importance of layout and design, and attention is also given to the way questions are put together. The book is intended for academic, government, and market researchers who design and conduct web surveys.

Awards

A Choice Outstanding Academic Title 2009

Winner of the 2014 AAPOR Book Award

Reviews

'… website designers interested in programming web surveys and those who already do will find this book useful in understanding how and why the design of these instruments matters from a survey research perspective.'

Leah Melani Christian - Pew Research Center for the People and the Press

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Contents

References
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