This chapter discusses the beginning of the Jack Rosenthal's career, as a television-serial writer with Coronation Street. It was his great good fortune to be employed by Granada as a graduate trainee working in research and promotions, at just the time the production company launched their groundbreaking serial. Rosenthal had the biggest, luckiest break a hopeful writer could have dreamt of, when he was invited to write his first-ever script for Coronation Street. His first foray into dramatic writing was episode 30 of this, the world's longest-running continuous television serial, broadcast on 17 March 1961. Although much has been written on the serial's history, Rosenthal's role in it has not been analysed, in spite of the fact that he was a member of the core team of Coronation Street writers between 1961 and 1969. He became a freelance writer in 1962, and spent a period in 1967 as the producer of Coronation Street, a role he was reluctant to take up in contrast to that of writer.