In examining the remarkable expansion of India's textile production in the late colonial period, many scholars have identified consumption trends as shaping the relative success of mills as opposed to handlooms. That scholarship, however, has focused on only one component of consumption: clothing. This article explores another important area of cloth consumption in western India: non-clothing textiles. Across classes, urban dwellers used curtains and furnishing fabrics to try to improve comfort and create privacy—two qualities in short supply in cities like Bombay and Ahmedabad, where the pressures of rapidly growing populations came into conflict with new sanitary demands to open up houses to light and air. More broadly, non-clothing textiles helped to negotiate the novel conditions of urban life, where people moved regularly, homes were increasingly open to non-kin visitors, men and women shared space in new ways, and elite women were aesthetic arbiters of domestic space. While clothing choices in the late colonial period have often been studied in the context of nationalism, this article argues that nationalism was only one factor among many that shaped the use of household furnishing fabrics; equally, or more importantly, new ideas of ‘home’ led to and were expressed in expanded fabric use in urban western India.