Programs that provide incentives to induce conservation are often ineffective, leading farmers to abandon conservation once assistance is withdrawn. An alternative to incentives is to offer conservation technologies in conjunction with measures that enhance the short-term profitability of agriculture. Our results indicate that CARE, an international non-governmental organization, has used this approach successfully to promote resource conservation in the Ecuadorian Andes. In particular, the adoption of terraces was found to increase significantly when accompanied by alterations to the agricultural system, such as new crops, biological barriers, and improved agricultural production.