Following a method by Meldrum and van der Walt, near-rings of matrix maps are defined for general near-rings, not necessarily with identity. The influence of one-sided identities is discussed. When the base near-ring is integral and planar, the near-ring of matrix maps is shown to be simple. Various types of primitivity of the near-ring of matrix maps are discussed when the base near-ring is planar but not integral. Finally, an open problem concerning bijective matrix maps is solved.