In two previous experiments, we studied how stimulus motion affects both the self-report of emotion experience and the physiological sequelae of emotion. In both studies, image motion intensified emotional responding, and the effect of motion was relatively specific to the arousal dimension of the emotion; there was little evidence that image motion altered the valence of the image. Moving images also appeared to sustain the attention of the participants for a longer period of time than did the still images. In these two experiments, however, image motion was manipulated within participants. In the present experiment, we used a between-subjects manipulation of image motion and found a nearly identical pattern of results. These data indicate that motion inherently increments the arousal value of an image and that this increment is not dependent on the context in which motion is introduced.

In the context of picture viewing, consistent and specific relationships have been found between two emotion dimensions (valence and arousal) and self-report, physiological and overt behavioral responses. Relationships between stimulus content and the emotion-response profile can also be modulated by the formal properties of stimulus presentation such as screen size. The present experiment explored the impact of another presentation attribute, stimulus motion, on the perceived quality of the induced emotion and on its associated physiological response pattern. Using a within-subject design, moving and still versions of emotion-eliciting stimuli were shown to 35 subjects while facial muscle, heart rate, skin conductance, and emotion self-reports were monitored. The impact of motion was dramatic. Self-report and physiological data suggested strongly that motion increased arousal, had little impact on valence, and captured and sustained the subject's attention to the image.