Smaldino is right to argue that we need a richer theory of group-level traits. He is wrong, however, in limiting group-level traits to units of cultural selection, which require explanations based on group selection. Traits are best understood when explanations focus on both process (i.e., selection) and product (i.e., adaptation). This approach can distinguish group-level traits that arise through within-group processes from those that arise through between-group processes.