Introduction
Affect theory provides a valuable lens through which to approach how ‘placing’ work involves grasping how the meanings and materialities that constitute particular spaces, places and settings are woven together into semblances of meaning and materiality (Simpson, 2021). Through an approach that draws on insights from affect theory and phenomenological geography, this chapter explores how working communities are spatially and temporally situated in ways that enable distinctive settings to ‘take place’ in two related ways. They do so first, by being affectively evoked as meaningful locations and second, by seizing particular settings through a distinctive, yet dynamic and evolving set of associations, imbuing them with a definitive set of expectations and capacities that shape how people perceive and relate to them, and to each other, in and through them. The chapter shows how, in the case of Soho, these are both hegemonically masculine and hyper- heteronormative, yet at the same time they are also critically queer and gender multiplicitous. The chapter highlights how Soho is a setting that brings together elements of its multiple pasts, presents and futures (its ‘then and now’), and of reference points within and beyond its physical and perceptual boundaries (its ‘here and there’), into a series of affective associations that, in combination, provide opportunities for gender to ‘take place’ in complex, contradictory and often also critically reflexive ways.
Structure- wise, it begins by considering working communities as affective places, drawing on insights and ideas from affective geography, phenomenology, and work and organization studies. It then goes on to examine Soho as a distinctive working community, considering its history and geography. It then considers Soho as a hyper- heteronormative, hegemonically masculine space, examining how this aspect of its affective atmosphere is encoded, embedded and enacted into its meanings and materialities, at the same time and in the same space as its being a place that opens up possibilities for queer politics and gender multiplicity to emerge. The chapter concludes by reflecting on how Soho retains elements of its ‘edgy’ history and distinct geography not in spite of but because of these tensions and juxtapositions that shape the ways in which Soho brings together place, gender and affect in enduring and distinctive ways.