Outlining potential applications of their politeness model toward the
end of their seminal essay, Brown & Levinson wrote:
[Our] analysis focusing on the non-arbitrary order
evident in linguistic styles allows for the relationship between
language styles and social structure to be spelled out in detail. It is
along these lines that we hope to be able to use our model of the
universals of linguistic politeness to characterise the cross-cultural
differences in ethos, the general tone of social interaction in
different societies. (1987
[1978]:252–3)
In a response to this invitation that may well be seen, in a broader
context, as a statement as political as it is scientific, the 12
original contributions to this volume begin to chart this terrain for
two neighboring societies/cultures/languages: Greek and
Turkish.