In July 1986, the Social Credit party of British Columbia held only the second leadership convention in its history. This article uses data from a survey of delegates to the convention to describe the divisions within the party, to assess disenchantment with the Bennett government and to estimate the effects of these and other factors on the final outcome of the convention. Analysis of a large number of policy and opinion items reveals a party largely united on economic policy but divided on social policy and issues of party organization and direction. However, leadership aspirants appeared unwilling to exploit these differences. The struggle for succession became one of “insiders” versus “outsiders,” between party professionals and the grass roots, between non-populists and populists, and the latter gave William Vander Zalm his victory.