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4 - Customer Research as Public Relations: General Motors in the 1930s
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- Book:
- Getting and Spending
- Published online:
- 05 January 2013
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- 13 November 1998, pp 85-110
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World of Fairs: The Century-of-Progress Expositions. By Robert W. Rydell · Chicago: University of Chicago Press, 1993. x + 269 pp. Illustrations, figures, notes, and index. Cloth, $49.95, ISBN 0-226-73236-3; paper, $16.95, ISBN 0-226-73237-1.
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- Journal:
- Business History Review / Volume 69 / Issue 3 / Autumn 1995
- Published online by Cambridge University Press:
- 13 December 2011, pp. 454-456
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- Autumn 1995
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The Corporation Nobody Knew: Bruce Barton, Alfred Sloan, and the Founding of the General Motors “Family”
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- Business History Review / Volume 65 / Issue 4 / Winter 1991
- Published online by Cambridge University Press:
- 13 December 2011, pp. 825-875
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- Winter 1991
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The Moxie Encyclopedia. Volume 1. The History. By Q. David Bowers. (Vestal, N.Y.: The Vestal Press, Ltd., 1985. 760 pp. Illustrations and index. $19.95.)
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- Business History Review / Volume 61 / Issue 1 / Spring 1987
- Published online by Cambridge University Press:
- 11 June 2012, pp. 146-147
- Print publication:
- Spring 1987
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