This study examines Taiwanese netizens’ metapragmatic debates on tonal variation in Taiwan Mandarin, focusing on the pronunciation of 企業 qìyè ‘company/enterprise’ by two government officials during a nationally broadcast press conference. It investigates how the non-standard variant qǐyè, a relic feature historically present in Taiwan, becomes enregistered as a linguistic emblem of imported Chinese influence through the processes of clasping and semiotic differentiation. The study highlights the ideological stakes in linguistic boundary-making and explores how tonal variation functions as a site for negotiating national identity. It further connects this linguistic debate to broader ideological projects such as democratization, Taiwanization, and shifting Taiwan-China relations. By integrating variationist and metapragmatic approaches, this study contributes to discussions on the indexical field and the role of explicit metapragmatic commentary in shaping linguistic change. (Indexicality, language ideology, tonal variation, enregisterment, language policing, metapragmatics, Taiwan)
