Feeding regime is an important concern for sea urchin aquaculture. However, optimal feed regimes have not been established for land-based sea urchin ventures using a formulated feed. In this study, we investigated the effects of short-term continuous and intermittent feeding regimes on food consumption, growth, gonad production and quality of the sea urchin Strongylocentrotus intermedius (54.90 ± 2.28 mm of test diameter) fed a formulated feed. The results showed that (1) compared with initial conditions, all involved traits except a* (test diameter, test height, body weight, gonad weight, gonad index, gonad moisture, L* and b*) showed significant increase at the end of the experiments; (2) only the longest term feed regime tested in this trial (S2) significantly negatively affected growth and gonad production of S. intermedius fed a formulated feed; (3) there was a trend but this was not significant for inhibiting gonad development of S. intermedius in intermittent feeding regimes and there was no change in the gonad colour and sweetness; (4) S0.5 (fasting half day and then feeding half day) is the optimal intermittent feeding regime for S. intermedius fed a formulated feed. To our knowledge, the present study is the first report of finding an effective intermittent feeding regime for land-based cultured sea urchins of relatively large size, and thus has direct application potential in the field of aquaculture.