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Remarkable progress notwithstanding, pharmacotherapy for depressive and related conditions, as well as pharmacological intervention of various other psychiatric and medical conditions, has typically ignored the magnitude and clinical relevance of the huge inter-individual variations in pharmacokinetics and pharmacodynamics. Such neglects lead to additional risks of severe and/or unpleasant side effects, medication non-adherence, prolonged periods of titration, suboptimal therapeutic responses, and treatment failures. Advances in pharmacogenomics and computer modeling technologies hold promises for achieving the goals of “personalized” (“individualized”) medicine. However, challenges abound for realizing such goals, including the packaging and interpretation of genotyping results, ethical considerations, financing, economy of scale, inertia against changes in medical practice (innovation diffusion), as well as other infrastructural and organizational issues related to the use of new information.
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