This column was born out of curiosity and community. Inspired by the many conversations and shared experiences of colleagues and friends at gatherings of the International Association of Law Libraries (IALL) and other law library organizations around the world, it seeks to explore the ever-evolving roles we play in the legal community.

“I will build it and so they will come” is not an effective strategy for any business or business function, Matthew Leopold tells us, and in this article, based on his presentation at the BIALL Conference in Belfast, he expands on this, exploring the importance of marketing legal information services internally and externally. Drawing on marketing principles and insights from renowned marketing thought leaders and academic research, this paper presents a four-step framework to enhance marketing effectiveness: understanding marketing's role, capturing attention through relevance and connection, delivering impactful communications and implementing actionable campaigns. By employing these strategies, legal information professionals can effectively promote their library services, enhance their visibility and meet the evolving needs of their audience.

The need for coordinated regional and global electronic databases to assist prevention, early detection, rapid response, and control of biological invasions is well accepted. The Pacific Basin Information Node (PBIN), a node of the National Biological Information Infrastructure, has been increasingly engaged in the invasive species enterprise since its establishment in 2001. Since this time, PBIN has sought to support frontline efforts at combating invasions, through working with stakeholders in conservation, agriculture, forestry, health, and commerce to support joint information needs. Although initial emphasis has been on Hawaii, cooperative work with other Pacific islands and countries of the Pacific Rim is already underway and planned.

Loyita Worley discusses the need for librarians to promote library services more avidly within their organisations. She argues that providing a high quality information service to clients is not necessarily sufficient and that librarians need to give considerably more effort to promoting and branding their services, in the way that other teams in law firms already do. She looks at why librarians should brand, how they should do this and what they should brand. The perspective of the user is also taken into account and the importance of building trust and confidence with clients is identified as a key feature in the approach to branding and promotion.

The extent of information use by farmers for farm management is tracked in terms of computer adoption and usefulness, and the use of professional providers of information services. The study is based on a survey conducted in 1991, on North Carolina, as part of a regional project involving about fourteen states. The results revealed a low rate of computer adoption by the farmers surveyed. However, computer adoption and usefulness were explained by farm size, educational attainment and farm income. Also farmers' use of professional services, such as that provided by tax preparers and extension agents were positively influenced by farm size, age and education level.

Within the legal library world “outsourcing” has become a hot topic, and not necessarily a welcome one. In the last 12 months there have been several law firms making the move to outsource their Information Services, so why is this happening and what are the options? Kate Stanfield, Vice President, Knowledge and Research at Integreon examines the issues. Her article is based on a presentation given at the BIALL Conference in June 2011.

In this article, Mary Lacity and Leslie Willcocks review the practice of outsourcing business and information technology services. Research finds that outsourcing can deliver value to client organisations, but that it takes a tremendous amount of detailed management by clients and providers to realise expected benefits. The proven practices that contribute to positive outsourcing outcomes can be summarised as contractual governance, relational governance, client retained capabilities, and provider capabilities. Despite outsourcing's maturity, some enduring contractual challenges remain, particularly in the areas of incentive pricing and contract adaptability.

In this article Susan Alcock examines the issues relating to outsourcing of legal information services. She reflects the many concerns felt within the industry and offers many points-of-view that have been collected from those working in the field as in-house law librarians and legal information professionals.

Jacki Sleator outlines the origins of the Public Prosecution Service (PPS) and how the organisation made its transition from a small organisation to one of the biggest legal departments in N Ireland.

Joseph Donnelly's article describes the Judges' Library and its role, and some of the issues relating to the library's users, collection, staff activities and use of print and digital material.

This article takes the form of a short interview with George Woodman, Librarian at the Northern Ireland Assembly Library. The questions were posed by the LIM Editor. George was recently given Life Membership of BIALL and received the Wildy BIALL Law Librarian of the Year 2011 Award at the 2011 BIALL Annual Dinner in Newcastle. More significantly, George was awarded an MBE in HM The Queen's Birthday Honours 2010 in recognition of his services to the profession.

Conor Kennedy provides an overview of the Law Reform Commission's Library & Information Service

Zoe Melling writes on the Legal Aid Board in Ireland and the work of the professional information and research unit.

Ruth O'Flaherty briefly discusses the provision of library and research services in the Office of the Attorney General.

Conor McCabe outlines the role of the Office of the Director of Public Prosecutions, the way that the library provides support and the impact of budget cuts on the service.

Alison Lorrimer, Librarian in Departmental Solicitor's Office outlines the work of Departmental Solicitor's Office and how the library service has evolved to meet the information requirements of the office.

Madelaine Dennison describes the work of the Oireachtas Library & Research Service (L&RS) and how it works for members of the Houses of the Oireachtas, the Irish parliament. The L&RS delivers a range of services to parliamentarians including a Legislative Analysis Service. Following a period of investment in the L&RS there is now a requirement to reduce costs while continuing to meet members' needs. A challenge for the L&RS is to become the research hub within parliament and the preferred information and research resource for members.