Operant methods were used to measure the responsiveness to earth of five groups of seven weaner piglets held in a flat-deck cage. Lifts on a lever produced access to an earth trough, an empty trough, or had no effect. Group lever lifting performance was unaffected by earth in the trough, but at least one individual, the ‘worker piglet’, operated the lever more than the others to gain access to earth. Once the lid of the trough was opened other piglets were attracted to the earth and spent more time using the earth trough than the empty trough. Previous experience of earth appeared to modify lever lifting behaviour. In one group, a worker piglet did not emerge, and in another the worker operated the lever for earth at a reduced rate. The number of piglets using the earth trough and the amount of time spent utilizing it was reduced by prior exposure to earth. It is concluded that earth is a mild reinforcer to weaner piglets, that it will sustain a low rate of responding on an operant schedule, and that a component of its reinforcement value is its novelty.