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Hungary's radical right 2.0

Published online by Cambridge University Press:  20 November 2018

Philipp Karl
Philipp Karl*
Affiliation:
Interdisciplinary Doctoral School, Department of Political Science, Andrássy University, Budapest, Hungary
*
∗Email: pkarl@gmx.net
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Abstract

In the digital age, the Internet is an important factor in the emergence and success of political parties and social movements. Despite growing evidence that extremists of all stripes use the virtual world for their purposes, research on this topic still lacks a wide array of empirical data, case studies, and theoretical background. In particular, Facebook, as the most important social networking site, is a new tool for political parties and movements to mobilize followers. The article explores how the extreme-right party Jobbik uses this tool more successfully than other Hungarian parties or Western European extreme-right parties. Comparing the growth in followers highlights this success, and a look at how it generates likes helps to explain it. The article argues that Jobbik uses Facebook in a sophisticated way and suggests that this “likable” attitude helps to attract young and first-time voters.

Keywords

mobilizationradical rightHungarysocial mediaJobbik
Type
Special Section: Political Mobilization in East Central Europe
Information
Nationalities Papers , Volume 45 , Issue 3 , May 2017 , pp. 345 - 355
Copyright
Copyright © 2017 Association for the Study of Nationalities 

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