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Exploring Creativity
Evaluative Practices in Innovation, Design, and the Arts


Howard S. Becker, Brian Moeran, Bo T. Christensen, C. Clayton Childress, Kasper T. Vangkilde, Shannon O'Donnell, Jakob Krause-Jensen, Ana Alačovska, Timothy de Waal Malefyt, Chris Mathieu, Marianne Bertelsen, Jesper Strandgaard Pedersen, Fabian Faurholt Csaba, Güliz Ger, Keith Sawyer
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  • Date Published: October 2014
  • availability: Available
  • format: Paperback
  • isbn: 9781107447172

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About the Authors
  • Under the guidance of Moeran and Christensen, the authors in this volume examine evaluative practices in the creative industries by exploring the processes surrounding the conception, design, manufacture, appraisal and use of creative goods. They describe the editorial choices made by different participants in a 'creative world', as they go about conceiving, composing or designing, performing or making, selling and assessing a range of cultural products. The study draws upon ethnographically rich case studies from companies as varied as Bang and Olufsen, Hugo Boss and Lonely Planet, in order to reveal the broad range of factors guiding and inhibiting creative processes. Some of these constraints are material and technical; others are social or defined by aesthetic norms. The authors explore how these various constraints affect creative work, and how ultimately they contribute to the development of creativity.

    • Explores the factors which both guide and restrain creative practice across a range of industries
    • Detailed practical case studies examine a diverse sample of creative enterprises, revealing different models of creativity and innovation
    • Shows how creativity is subject to multiple types of evaluative practices, avoiding the simplistic explanation of 'individual genius'
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    Reviews & endorsements

    'This cross-disciplinary, international collection of essays is marvelously eclectic. The central question of how creative industries evaluate their work is discussed via the lens of everything from dinnerware to clothing to film festivals to restaurant rankings. This book - particularly the outstanding synthesis by Keith Sawyer - will be of great interest to creativity researchers and organizational scholars alike.' James C. Kaufman, Professor of Psychology and Founding Director of the Learning Research Institute, California State University at San Bernardino

    'There is nothing more important in studies of creativity than analyses of the process. The ethnographic approach described in this volume insures that the examples are realistic, and the focus on the field of design insures that the theories do in fact describe unambiguously creative work and the processes supporting it.' Mark A. Runco, Torrance Professor, Creative Studies & Gifted Education, University of Georgia

    'Here is ongoing cultural process - creativity, then scrutiny. All through inspired close-up ethnography!' Ulf Hannerz, Professor Emeritus, Department of Social Anthropology, Stockholm University

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    Product details

    • Date Published: October 2014
    • format: Paperback
    • isbn: 9781107447172
    • length: 330 pages
    • dimensions: 229 x 152 x 18 mm
    • weight: 0.44kg
    • contains: 7 b/w illus. 1 table
    • availability: Available
  • Table of Contents

    Foreword Howard S. Becker
    Introduction Brian Moeran and Bo T. Christensen
    1. What's the matter with Jarrettsville? Genre classification as an unstable and opportunistic construct C. Clayton Childress
    2. In search of a creative concept in Hugo Boss Kasper T. Vangkilde
    3. Reconceiving constraint as possibility in a music ensemble Shannon O'Donnell
    4. The Ursula Faience Dinnerware Series by Royal Copenhagen Brian Moeran
    5. Looking into the box: design and innovation at Bang and Olufsen Jakob Krause-Jensen
    6. Creativity in the brief: travel guidebook writers and good work Ana Alačovska
    7. Celebrity status, names and ideas in the advertising award system Timothy de Waal Malefyt
    8. Evaluation in film festival prize juries Chris Mathieu and Marianne Bertelsen
    9. Restaurant rankings in the culinary field Bo T. Christensen and Jesper Strandgaard Pedersen
    10. Patina meets fashion: on the evaluation and devaluation of oriental carpets Fabian Faurholt Csaba and Güliz Ger
    Afterword: evaluative practices in the creative industries Keith Sawyer.

  • Editors

    Brian Moeran, Copenhagen Business School
    Brian Moeran is Professor of Business Anthropology at the Copenhagen Business School and founding Editor of the Open Access Journal of Business Anthropology.

    Bo T. Christensen, Copenhagen Business School
    Bo T. Christensen is Associate Professor in the Department of Marketing at Copenhagen Business School.


    Howard S. Becker, Brian Moeran, Bo T. Christensen, C. Clayton Childress, Kasper T. Vangkilde, Shannon O'Donnell, Jakob Krause-Jensen, Ana Alačovska, Timothy de Waal Malefyt, Chris Mathieu, Marianne Bertelsen, Jesper Strandgaard Pedersen, Fabian Faurholt Csaba, Güliz Ger, Keith Sawyer

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