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NGOs and Corporations
Conflict and Collaboration


Part of Business, Value Creation, and Society

  • Date Published: March 2009
  • availability: Available
  • format: Paperback
  • isbn: 9780521686013

£ 32.99

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About the Authors
  • We live in a period marked by the ascendency of corporations. At the same time, the number of non-governmental organizations (NGOs) – such as Amnesty International, CARE, Greenpeace, Oxfam, Save the Children, and the WWF – has rapidly increased in the last twenty years. As a result, these two very different types of organization are playing an increasingly important role in shaping our society, yet they often have very different agendas. This book focuses on the dynamic interactions, both conflictual and collaborative, that exist between corporations and NGOs. It includes rigorous models, frameworks, and case studies to document the various ways that NGOs target corporations through boycotts, proxy campaigns, and other advocacy initiatives. It also explains the emerging pattern of cross-sectoral alliances and partnerships between corporations and NGOs. This book can help managers, activists, scholars, and students to better understand the nature, scope, and evolution of these complex interactions.

    • Provides a nuanced view of the relationship between NGOs and corporations by discussing both conflict and collaboration
    • Includes numerous case studies of NGO-corporate interactions allowing readers to see how NGOs and corporations interact in practice
    • Gives readers a broad introduction to NGOs with an extensive literature review
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    Reviews & endorsements

    'No major multinational today can ignore NGOs or the tremendous threats and opportunities they represent. With this book, Yaziji and Doh have provided the authoritative volume on the topic, filled with insights and illustrative case studies. I highly recommend it.' Peter Brabeck-Letmathe, Chairman of the Board, Nestlé SA

    'This book is the most comprehensive and insightful book on NGOs and NGO-corporations to date. It is essential reading for executives, students and thought leaders wanting to make sense of the rise of NGOs and to better understand how to respond to them.' Antony Burgmans, Former Chairman and CEO, Unilever

    'From environmental groups to social justice activists to consumer advocates, NGOs have become critical stakeholders with important business strategy impacts for almost every industry and every company. In NGOs and Corporations, Yaziji and Doh map this terrain with breadth and insight … a must-read for corporate leaders everywhere.' Dan Esty, Hillhouse Professor, Yale University

    'NGOs and Corporations is a comprehensive, thoughtful and well-grounded contribution to an important and timely topic. It is a valuable contribution to the evolving literature on NGOs and, particularly, their complex relationships with business firms.' Stephen J. Kobrin, William Wurster Professor of Multinational Management, The Wharton School, University of Pennsylvania

    'A useful and comprehensive analysis of the complex and changing relationships between corporations and NGOs.' Sir Mark Moody-Stuart, Chairman of Anglo-American and ex-chairman of Royal Dutch Shell

    'This book fills an important gap in our understanding of an increasingly important dimension of business-society relations. Its case studies and analytical framework provide a valuable overview of the dynamics of NGO-firm conflict and cooperation.' David Vogel, Solomon P. Lee Distinguished Professorship in Business Ethics, Stanford University

    'No global business executive can afford to ignore or not fully understand NGOs in the twenty-first century. Yaziji and Doh have written a seminal book that helps to explain the unique nature of NGOs and provides an excellent how-to approach to collaborating effectively with them. It is a must-read for any truly global business executive.' Michael D. White, Vice Chairman, PepsiCo

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    Product details

    • Date Published: March 2009
    • format: Paperback
    • isbn: 9780521686013
    • length: 212 pages
    • dimensions: 228 x 151 x 12 mm
    • weight: 0.35kg
    • contains: 2 tables
    • availability: Available
  • Table of Contents

    List of tables
    List of figures
    Part I. Understanding NGOs:
    1. Classifying NGOs: definitions, typologies and networks
    2. The emergence of NGOs in the context of business-government – societal relationships
    3. The emergence of NGOs in the context of ethical and institutional complexity
    Case illustration: genetically modified organisms, social movements and NGOs
    Case illustration: protecting the people: environmental NGOs and TXU energy
    Part II. NGO Advocacy Campaigns:
    4. NGO campaigns against corporations and (de-) legitimacy
    5. How do they do it? Understanding the power and influence of radical advocacy NGOs
    6. NGO campaign types and company responses
    Case illustration: PETA and KFC
    Case illustration: Coca-Cola in India
    Part III. NGO-Corporate Engagement:
    7. Corporate–NGO engagements: from conflict to collaboration
    8. Globalization, multinationals and NGOs: the next wave
    Case illustration: conflict diamonds
    Case illustration: Unilever in Indonesia
    Case illustration: microfinance and poverty reduction
    Part IV. The Future of Corporate-NGO Relations:
    9. The future of corporate-NGO relations

  • Instructors have used or reviewed this title for the following courses

    • International Organization
  • Authors

    Michael Yaziji, IMD, Lausanne
    Jonathan Doh is the Herbert G. Rammrath Chair in International Business, founding Director of the Center for Global Leadership, and Associate Professor of Management at the Villanova School of Business.

    Jonathan Doh, Villanova University, Pennsylvania
    Michael Yaziji is Professor of Strategy and Organizations at IMD.

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