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Global e-commerce
Impacts of National Environment and Policy


Kenneth L. Kraemer, Jason Dedrick, Nigel Melville, John L. King, Kalle Lyytinen, Eric Brousseau, Bruno Chaves, Wolfgang Konig, Rolf Wigand, Roman Beck, Dennis Tachiki, Satoshi Hamaya, Kou Yukawa, Zixiang (Alex) Tan, Ouyang Wu, Tain-Jy Chen, Paulo Bastos Tigre, Juan J. Palacios, Kevin Zhu, Sean Xu
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  • Date Published: September 2011
  • availability: Available
  • format: Paperback
  • isbn: 9781107403468

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About the Authors
  • Are the Internet and e-commerce truly revolutionizing business practice? This book explodes the transformation myth by demonstrating that the Internet and e-commerce are in fact being adapted by firms to reinforce their existing relationships with customers, suppliers, and business partners. Detailed case studies of eight countries show that, rather than creating a borderless global economy, e-commerce strongly reflects existing local patterns of commerce, business, and consumer preference, and its impact therefore varies greatly by country. Paradoxically, while e-commerce is increasing the efficiency, effectiveness, and competitiveness of firms, it is also increasing the complexity of their environments as they have to deal with more business partners and also face greater competition from other firms. This incisive analysis of the diffusion and impact of e-business provides academic researchers, graduates, and MBA students with a solid basis for understanding its likely evolution.

    • Was the first large-scale empirical study of the development and effects of e-business
    • Based on secondary data from 40 countries at the global level, primary data from 10 countries at the case study level, and survey data from 2,100 establishments at the firm level
    • Based upon both quantitative and qualitative data since the dot com bust
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    Reviews & endorsements

    Review of the hardback: 'A model for the potential of international collaboration, Global e-Commerce represents an empirical landmark for the cross-national comparative study of electronic commerce. It will be a centrepiece for courses, and inform debate over the role of the Internet in social and economic development.' William H. Dutton, Director of the Oxford Internet Institute, University of Oxford

    Review of the hardback: 'The world is not yet flat; it is bumped and dimpled. In this, the first comprehensive study of the international adoption and adaptation of the Internet, the authors find that rates and applications vary among countries. All subsequent research on the globalization of e-commerce must refer to this foundational work.' Richard Mason, Cox School of Business, Southern Methodist University

    Review of the hardback: 'E-commerce plays an important role in global expansion strategies seeking to tap into new growth opportunities. Global e-commerce sorts out the 'noise' of e-commerce and creates a solid knowledge base which companies can leverage in constructing their growth initiatives.' Nancy Burchfield, Technology Industry Consultant

    Review of the hardback: 'This is the definitive book on the diffusion and adoption of e-commerce/e-business, using a process oriented model. It is the most authoritative and scientific analysis of the current level of e-commerce, with 200 in-depth interviews carefully selected from representative samples in ten countries. It is strongly recommended to scholars, managers and policy makers, who will all benefit from the lessons and insights provided in this groundbreaking book.' Niels Bjørn-Andersen, Director of the Center for Electronic Commerce, Copenhagen Business School

    Review of the hardback: '… an informative and fascinating reference. In an ambitious study of eBusiness practices and associated value generation, eBusiness adoption and evolution are analyzed for ten developed and developing countries. Kraemer, Dedrick, Melville, and Zhu have created an eBusiness Atlas that provides a valuable resource for IT strategic planners, economic development planners and policy makers.' Phil Tierney, Intel Innovation Centre

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    Product details

    • Date Published: September 2011
    • format: Paperback
    • isbn: 9781107403468
    • length: 468 pages
    • dimensions: 229 x 152 x 26 mm
    • weight: 0.68kg
    • availability: Available
  • Table of Contents

    1. Globalization and national diversity: e-commerce diffusion and impacts across nations Kenneth L. Kraemer, Jason Dedrick and Nigel Melville
    2. The United States: adaptive integration versus the Silicon Valley Model Jason Dedrick, Kenneth L. Kraemer, John L. King and Kalle Lyytinen
    3. France: an alternative path to internet-based e-commerce Eric Brousseau and Bruno Chaves
    4. Germany: a 'fast follower' of e-commerce technologies and practices Wolfgang Konig, Rolf Wigand and Roman Beck
    5. Japan: local innovation and diversity in e-commerce Dennis Tachiki, Satoshi Hamaya and Kou Yukawa
    6. China: overcoming institutional barriers to e-commerce Zixiang (Alex) Tan and Ouyang Wu
    7. Taiwan: diffusion and impacts of the internet and e-commerce in a hybrid economy Tain-Jy Chen
    8. Brazil: e-commerce shaped by local forces Paulo Bastos Tigre
    9. Mexico: global engagement driving e-commerce adoption and impacts Juan J. Palacios
    10. Global diffusion and convergence of e-commerce: cross-country analyses Kevin Zhu, Sean Xu, Kenneth L. Kraemer and Jason Dedrick
    Appendix I. Data collection and survey instrument
    Appendix II. GEC survey measures by industry sector and firm size
    Appendix III. GEC survey measures by country

  • Editors

    Kenneth L. Kraemer, University of California, Irvine

    Jason Dedrick, University of California, Irvine

    Nigel P. Melville, University of Michigan, Ann Arbor

    Kevin Zhu, University of California, Irvine


    Kenneth L. Kraemer, Jason Dedrick, Nigel Melville, John L. King, Kalle Lyytinen, Eric Brousseau, Bruno Chaves, Wolfgang Konig, Rolf Wigand, Roman Beck, Dennis Tachiki, Satoshi Hamaya, Kou Yukawa, Zixiang (Alex) Tan, Ouyang Wu, Tain-Jy Chen, Paulo Bastos Tigre, Juan J. Palacios, Kevin Zhu, Sean Xu

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