Skip to content

All SAP systems will be unavailable on Saturday 10th December 2022 from 0800-1800 UK Time.

If you can’t place an order, please contact Customer Services to complete your order.

UK/ROW +44 (0) 1223 326050 | US 1 800 872 7423 or 1 212 337 5000 | Australia/New Zealand 61 3 86711400 or 1800 005 210, New Zealand 0800 023 520

Register Sign in Wishlist

Competition's New Clothes
20 Short Cases on Rivalry Between Firms


  • Date Published: February 2019
  • availability: In stock
  • format: Paperback
  • isbn: 9781108461917

£ 19.99

Add to cart Add to wishlist

Other available formats:
Hardback, eBook

Looking for an inspection copy?

This title is not currently available on inspection

Product filter button
About the Authors
  • Lévêque recounts twenty revealing tales of real-life rivalry between firms across diverse industries, including wine, skiing, opera, video games and cruise liners. These entertaining and insightful narratives are informed by recent advances in economics, factoring in the many forces driving competition, including globalization and innovation. Divided into four sections, the book covers competition and the market; competition and variety; competition through innovation; and competition and equality. Read together, these stories also serve as building blocks to address the issue of whether competition between firms has entered a new era of increased intensity. This book will appeal to anyone, from company executives to consumers, who are interested in the economics of contemporary industry and want to incorporate a grasp of competition into their everyday decision-making. This book can also be used as a supplementary text in courses in microeconomics, business economics and industrial organisation.

    • Contains twenty real-life cases, told with entertaining verve
    • Takes an objective view on the effects of competition on the marketplace
    • Considers the development of competition, and how it is driven, especially by globalization and innovation
    Read more

    Reviews & endorsements

    'What has economics to say about skis, shipping, soccer and cereals? A great deal, as Lévêque shows in this addictively appealing book. Lévêque draws on the brilliant insights and evidence that leading economists studying industries and markets have amassed over the past forty years to lay out the various workings of competition in different industries. Falling transport costs, innovation and the digital revolution have transformed the world of industry and commerce. This book may do for industrial organization what Freakonomics did for the economics of the 'Hidden Side of Everything'.' David Newbury, Emeritus Professor and Director of The Energy Policy Research Group (EPRG), University of Cambridge

    'Through a variety of beautifully crafted and comprehensively documented case-studies, François Lévêque illuminates the theory of market competition and proves wrong all those who claim that economics is a dismal science. Competition's New Clothes is a must-read for anyone interested in the inner workings of modern markets, and an ideal companion book for the teaching of microeconomics, business economics and industrial organization.' Paul Belleflamme, Université catholique de Louvain

    'An extremely engaging book that teaches almost everything you would want to know about competition and markets through the use of a diverse set of real world 'stories'. Perfect competition, to monopolist competition, to oligopoly, to monopoly, to innovation. Stories about casinos, toys, wine, breakfast cereals, soccer, ride hailing services, and more. The book is hard to put down which is saying something about n book about microeconomics.' Paul L. Joskow, Elizabeth and James Killian Professor of Economics, Emeritus, Massachusetts Institute of Technology

    See more reviews

    Customer reviews

    Not yet reviewed

    Be the first to review

    Review was not posted due to profanity


    , create a review

    (If you're not , sign out)

    Please enter the right captcha value
    Please enter a star rating.
    Your review must be a minimum of 12 words.

    How do you rate this item?


    Product details

    • Date Published: February 2019
    • format: Paperback
    • isbn: 9781108461917
    • length: 220 pages
    • dimensions: 228 x 151 x 11 mm
    • weight: 0.37kg
    • contains: 2 b/w illus.
    • availability: In stock
  • Table of Contents

    Part I. Competition and Market:
    1. Three ski lessons for budding economists
    2. Containers conquering the world
    3. Casinos and one-armed bandits
    4. The great game of international gas
    5. The glamorous shipping market
    6. Intermezzo: the Earth is not that flat
    Part II. Competition and Differentiation:
    7. Coca-Cola versus Pepsi: the war is over
    8. A cruise in a gilded cage
    9. Lego's winning game
    10. Breakfast cereals invading space
    11. Four wine-economics tasting sessions
    12. Intermezzo: no end of differentiation
    Part III. Competition and Innovation:
    13. Uberizing the razor
    14. Coaches, BlaBlaCar and trains
    15. Apple versus Google, season one
    16. Apple versus Google, season two
    17. Super Mario can die, but like Nintendo he has several lives
    18. Intermezzo, on a theme of disruptive innovation
    Part IV. Competition and Redistribution:
    19. Bidding for soccer TV rights
    20. For and against fixed retail book prices
    21. Gyms running on empty
    22. Phantom economics at the opera
    23. Uber, or forget about taxis and drivers for a while
    24. Intermezzo on the redistributive effects of competition
    Conclusion. The changing face of competition today.

  • Author

    François Lévêque, Mines ParisTech
    François Lévêque is Professor of Economics at Mines ParisTech, Université de recherche Paris Sciences et Lettres. He is also a part-time Professor at the Robert Schuman Centre for Advanced Studies, European University Institute, Florence. He founded Microeconomics, a Paris-based economics consultancy, which has recently joined Deloitte.

Sorry, this resource is locked

Please register or sign in to request access. If you are having problems accessing these resources please email

Register Sign in
Please note that this file is password protected. You will be asked to input your password on the next screen.

» Proceed

You are now leaving the Cambridge University Press website. Your eBook purchase and download will be completed by our partner Please see the permission section of the catalogue page for details of the print & copy limits on our eBooks.

Continue ×

Continue ×

Continue ×
warning icon

Turn stock notifications on?

You must be signed in to your Cambridge account to turn product stock notifications on or off.

Sign in Create a Cambridge account arrow icon

Find content that relates to you

Join us online

This site uses cookies to improve your experience. Read more Close

Are you sure you want to delete your account?

This cannot be undone.


Thank you for your feedback which will help us improve our service.

If you requested a response, we will make sure to get back to you shortly.

Please fill in the required fields in your feedback submission.