What is a focus group? Why do we use them? When should we use them? When should we not? Focus Groups for the Social Science Researcher provides a step-by-step guide to undertaking focus groups, whether as a stand-alone method or alongside other qualitative or quantitative methods. It recognizes the challenges that focus groups encounter and provides tips to address them. The book highlights three unique, inter-related characteristics of focus groups. First, they are inherently social in form. Second, the data emerge organically through conversation; they are emic in nature. Finally, focus groups generate data at three levels of analysis: the individual, group, and interactive level. The book builds from these three characteristics to explain when focus groups can usefully be employed in different research designs. This is an essential text for students and researchers looking for a concise and accessible introduction to this important approach to data collection.Read more
- Offers a clear set of guidelines regarding how to present focus group data for article- and book-length research
- Provides a theoretical grounding for the use of focus groups in the social sciences
- Explains how to use focus groups as a stand-alone method or in a mixed-methods research design
- Clarifies when focus groups may be useful for the social science researcher, as well as when they may not be
Reviews & endorsements
'Focus Groups for the Social Science Researcher by Jennifer Cyr articulates explicit, clear, and excellent suggestions on how to effectively use focus groups in social science research. It is likely to be the standard reference on this subject. In the future, whenever my students are considering using focus groups, I will direct them to this valuable work.' Scott Mainwairing, Jorge Paulo Lemann Professor of Brazil Studies, Harvard Kennedy SchoolSee more reviews
'Focus groups constitute a core and essential methodology, particularly in field research settings. Cyr provides an in-depth analysis of the core uses of focus groups in survey construction, etc. In addition she treats the new and important uses of focus groups for multimethod research in its various forms. It comprehensively ranges from the research design to practical details.' Gary Goertz, Kroc Institute for International Peace Studies, University of Notre Dame, Indiana
'Cyr's book is a unique and significant contribution to qualitative social science methodology. Her analysis not only provides step-by-step guidance on how to organize and facilitate a focus group but highlights why a scholar might take on what can be a daunting set of logistical, ethical and analytic challenges. Cyr unpacks what is distinctive about the method and shows us how to maximize the analytic leverage provided by the social interactions of focus group discussions.' Lauren M. MacLean, Arthur F. Bentley Chair, Indiana University, Bloomington
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- Date Published: March 2019
- format: Paperback
- isbn: 9781316638798
- length: 144 pages
- dimensions: 228 x 151 x 9 mm
- weight: 0.22kg
- contains: 9 b/w illus.
- availability: In stock
Table of Contents
1. When to use focus groups
2. Preparing for the focus groups
3. Undertaking focus groups
4. Analyzing focus groups and presenting the results
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