Global Challenges in Responsible Business

Table of Contents

List of figures
List of tables
List of contributors
Foreword
Introduction: corporate responsibility and global business N. Craig Smith, C. B. Bhattacharya, David Vogel and David Levine
Part I. Embedding Corporate Responsibility:
1. A corporate social responsibility - corporate financial performance behavioural model for employees Jean-Pascal Gond, Assâad El Akremi, Jacques Igalens and Valérie Swaen
2. The integrative benefits of social alliances: balancing, building, and bridging Ida E. Berger, Peggy H. Cunningham and Minette E. Drumwright
3. Integrating corporate citizenship: leading from the middle Philip Mirvis and Julie Manga
4. CSR in search of a management model: a case of marginalization of a CSR initiative Aurélien Acquier
Part II. Marketing and Corporate Responsibility:
5. Global segments of socially conscious consumers: do they exist? Pat Auger, Timothy M. Devinney and Jordan J. Louviere
6. Impact of CSR commitments and CSR communication on diverse stakeholders: the case of IKEA François Maon, Valérie Swaen and Adam Lindgreen
7. The relationship between corporate responsibility and brand loyalty in retailing: the mediation role of trust Francesco Perrini, Sandro Castaldo, Nicola Misani and Antonio Tencati
Part III. Corporate Responsibility and Developing Countries:
8. Stretching corporate social responsibility upstream: improving sustainability in global supply chains Emma Kambewa, Paul Ingenbleek and Aad van Tilburg
9. Breaking new ground: the emerging frontier of CSR in the extractive sector V. Kasturi Rangan and Brooke Barton
10. Overcoming rural distribution challenges at the bottom of the pyramid Sushil Vachani and N. Craig Smith
Index.

Look Inside

• Table of Contents (80 KB)
• Copyright Information Page (84 KB)
• Index (154 KB)
• Marketing Excerpt (176 KB)
• Front Matter (309 KB)