Innovating for the Middle of the Pyramid in Emerging Countries

'This is an excellent treatise on innovating for the middle-of-the-economic pyramid in emerging economies.' Vijay Govindarajan, Coxe Distinguished Professor, Tuck School of Business, Dartmouth College; and New York Times and Wall Street Journal Best Selling Author of Three Box Solution

'Emerging markets and firms will grow in importance in years to come. This book provides the best analysis of their formidable innovative capabilities in the context of evolving middle classes, human capital formation, and new business models.' Mauro F. Guillén, Zandman Professor of International Management, The Wharton School, University of Pennsylvania

'One of the biggest opportunities of this century is serving the burgeoning middle class in emerging economies. This important book takes a deep dive into the strategies and innovations that have worked in Latin America in healthcare, education, housing, finance, retail, and entertainment, among others. I strongly recommend it for managers, policymakers, and academics interested in the future of emerging markets.' Ravi Ramamurti, University Distinguished Professor and Director, Center for Emerging Markets, Northeastern University

'We need to know more about how to innovate for lower income consumers in emerging markets. This book presents new and important ideas, insights and examples that yield a richer understanding of what is possible and how to achieve success.' Ted London, Clinical Associate Professor of Business Administration, Ross School of Business, University of Michigan