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Elements in Business Strategy

Business strategy's reach is vast, and important too since wherever there is business activity there is strategizing. As a field, strategy has a long history from medieval and colonial times to today's developed and developing economies. Contemporary analysis began with Chandler's Strategy and Structure (1960), and subsequent theorizing includes Porter's 5-forces, the resource-based view, and behavioural economics. This series will offer a place for interesting and illuminating research including industry and corporate studies, strategizing in service industries, the arts, the public sector, and the new forms of Internet-based commerce. To meet the needs of the field's demanding methodologies, the series will also cover today's expanding gamut of analytic techniques.

General Editor: J.-C. Spender

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  • Scenario Thinking

    A Historical Evolution of Strategic Foresight

    MacKay, R. Bradley
    McKiernan, Peter
    Published: October 2018

    £15.00

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