David Garrick and the Mediation of Celebrity
David Garrick and the Mediation of Celebrity
What happens when an actor owns shares in the stage on which he performs and the newspapers that review his performances? Celebrity that lasts over 240 years. From 1741, David Garrick dominated the London theatre world as the progenitor of a new 'natural' style of acting. From 1747 to 1776, he was a part-owner and manager of Drury Lane, controlling most aspects of the theatre's life. In a spectacular foreshadowing of today's media convergences, he also owned shares in papers including the St James's Chronicle and the Public Advertiser, which advertised and reviewed Drury Lane's theatrical productions. This book explores the nearly inconceivable level of cultural power generated by Garrick's entrepreneurial manufacture and mediation of his own celebrity. Using new technologies and extensive archival research, this book uncovers fresh material concerning Garrick's ownership and manipulation of the media, offering timely reflections for theatre history and media studies.
- Proposes a new interpretation of David Garrick as an entrepreneurial manufacturer of his own celebrity, and views celebrity as the product of iterative media exposure
- Uses recent technologies, databases, and quantitative research, as well as archival materials and rare sources
- Reveals previously anonymous publicity writing and theatrical criticism by David Garrick
Reviews & endorsements
'There is much new material here - thanks to Ritchie's expert mining of manuscript and archival materials - for theater historians and scholars of media. Fine illustrations; full bibliography … Highly recommended.' E. D. Hill, Choice
'Leslie Ritchie's meticulous David Garrick and the Mediation of Celebrity joins such re-considerations of the assumptions and anecdotes that shape the study of eighteenth-century theatre – and particularly of its most famous actor-manager.' Julia H. Fawcett, Theatre Journal
Product details
March 2021Paperback
9781108469197
314 pages
229 × 152 × 16 mm
0.469kg
11 b/w illus. 3 tables
Available
Table of Contents
- Introduction
- 1. A view of London's mediascape, circa 1741–1776
- 2. Proofs: Garrick's involvement in the mediascape
- 3. Advertising and brand Garrick: infinite variety
- 4. A short history of negative publicity
- 5. Prompting, inside and outside the theatre
- Conclusion: Garrick re-collected.
