"Alain Verbeke draws on his unmatched knowledge of international business research and provides a fresh and insightful, integrated perspective for rethinking the foundations of international strategy. This highly readable text supported by excellent cases should appeal to students whose managerial careers will span an increasingly global economy. International strategy faculty will find that the text easily lends itself to customizing the course to their particular needs. This book deepens our understanding of the global economy and the evolving role of the multinational enterprise."
Arie Y. Lewin
Duke University Fuqua School of Business, Editor in Chief of the Journal of International Business Studies (2002 – 2007)Welcome to the online resources portal for International Business Strategy. Use the tabs on the left to access the following resources:
- Weblinks to major business publications and organisations
- Weblinks to the companies cited in the case studies
- JPEGs of all the figures in International Business Strategy
- Case Study Questions
- The answers to case study questions (password protected resource for instructors)
- PowerPoint slides to accompany every chapter of International Business Strategy (password protected resources for instructors)
This practical textbook explains how to apply the key concepts from business strategy literature to multinational enterprise. MBA and Masters students will gain the knowledge and skills they need to become effective managers in multinational companies through the analysis of 45 landmark articles, and more than 20 case studies.