"Alain Verbeke draws on his unmatched knowledge of international business research and provides a fresh and insightful, integrated perspective for rethinking the foundations of international strategy. This highly readable text supported by excellent cases should appeal to students whose managerial careers will span an increasingly global economy. International strategy faculty will find that the text easily lends itself to customizing the course to their particular needs. This book deepens our understanding of the global economy and the evolving role of the multinational enterprise."
Arie Y. Lewin
Duke University Fuqua School of Business, Editor in Chief of the Journal of International Business Studies (2002 – 2007)Useful Websites: Case Studies
Summary of Websites of Companies Used in Cases
For ease of reference, below are the websites of all the companies that are the subjects of cases in this textbook.
Chapter:
- Honda Honda Cars Motorcycles Watercraft ATVs Engines Generators, Acura
Four Seasons Four Seasons Hotels and Resorts - Luxury Hotels and Resorts - Ikea Welcome to IKEA.com
- Shiseido www.shiseido.com - Official Shiseido Cosmetics Global Website Language Selection
- Starbucks Starbucks Homepage
WalMart Wal-Mart Stores, Inc. - Nestle Nestlé
- Sony Sony Corporation -- Global Headquarters
Siemens Siemens AG - Global Web Site - Welcome to Flextronics
- Avon Welcome to Avon: The Company for Women
Porsche Official Porsche Website - Interbrew/InBev InBev
- LVMH LVMH group, Moet Hennessy Louis Vuitton: world leader in luxury, listed on CAC 40 index.
- Dell Learn about Dell's laptops, desktops, monitors, printers plus computer electronics & accessories.
- Danone Home - Groupe Danone
- CEMEX CEMEX | Building the Future
- AIG AIG : Insurance: Location Selection
- A: Talisman http://www.talisman-energy.com
Nike Nike - Please choose your Nike region
B: Shell The Shell global homepage - Global