"Alain Verbeke draws on his unmatched knowledge of international business research and provides a fresh and insightful, integrated perspective for rethinking the foundations of international strategy. This highly readable text supported by excellent cases should appeal to students whose managerial careers will span an increasingly global economy. International strategy faculty will find that the text easily lends itself to customizing the course to their particular needs. This book deepens our understanding of the global economy and the evolving role of the multinational enterprise."
Arie Y. Lewin
Duke University Fuqua School of Business, Editor in Chief of the Journal of International Business Studies (2002 – 2007)Case Study Questions
- Case Study 1 - Four Seasons
- Case Study 1 - Honda
- Case Study 2 - Ikea
- Case Study 3 - Shiseido
- Case Study 3 - Silicon Valley
- Case Study 4 - Starbucks
- Case Study 4 - Walmart
- Case Study 5 - Nestle
- Case Study 6 - Siemens
- Case Study 6 - Sony
- Case Study 7 - Flextronics
- Case Study 8 - Avon
- Case Study 8 - Porsche
- Case Study 9 - Interbrew
- Case Study 10 - LVMH
- Case Study 11 - Dell
- Case Study 13 - Cemex
- Case Study 13 - Danone
- Case Study 14 - AIG
- Case Study 15a1 - Talisman
- Case Study 15a2 - Nike
- Case Study 15b - Shell