"Alain Verbeke draws on his unmatched knowledge of international business research and provides a fresh and insightful, integrated perspective for rethinking the foundations of international strategy. This highly readable text supported by excellent cases should appeal to students whose managerial careers will span an increasingly global economy. International strategy faculty will find that the text easily lends itself to customizing the course to their particular needs. This book deepens our understanding of the global economy and the evolving role of the multinational enterprise."
Arie Y. Lewin
Duke University Fuqua School of Business, Editor in Chief of the Journal of International Business Studies (2002 – 2007)Table of Contents
Introduction and overview of the book's framework
Part I Core concepts
- Conceptual foundations of international business strategy
- The critical role of firm-specific advantages (FSAs)
- The nature of home country location advantages
- The problem with host country location advantages
- Combining firm-specific advantages and location advantages in an MNE network
Part II Functional issues
- International innovation
- International sourcing and production
- International finance
- International marketing
- Managing managers in the multinational enterprise
Part III Dynamics of global strategy
- Entry mode dynamics 1: foreign distributors
- Entry mode dynamics 2: strategic alliance partners
- Entry mode dynamics 3: mergers and acquisitions
- The role of emerging economies
- A. International strategies of corporate social responsibility
B. International strategies of corporate environmental sustainability
Conclusion: The true foundations of global corporate success
Appendix: Suggested additional readings 461