The automotive industry ranks among the most significant business phenomena of the 20th century and remains vitally important today, accounting for almost 11% of the GDP of North America, Europe and Japan and one in nine jobs. In economic and social terms alike, its products have had a fundamental impact on modern society - for better and worse. Yet the industry has found it hard to adjust to recent challenges and is no longer much valued by the capital markets. It is riven with internal contradictions that inhibit reform, and faces a stark choice between years of strife or radical change. This book is a wake-up call for those who work in the automotive business. It highlights the challenges and opportunities that exist for managers, legislators, financial institutions and potential industry entrants. Most of all, it gives us all cause to reflect on the value of our mobility, today and tomorrow.Read more
- All-encompassing view of industrial, economic and social phenomenon with wide relevance
- Informed and documented insight into workings and malfunctions in major industry
- Explores nature of relationships both within industry and with government and society
Reviews & endorsements
'… a stimulating and thought-provoking read, especially for an industry insider.' John McCormack, Vice-President European Aftermarket, Federal-MogulSee more reviews
'A timely and important book. The authors have produced both a powerful diagnosis and an imaginative blueprint for reform. The industry and everyone who depends on it would do well to take notice.' Sir Geoffrey Owen, Senior Fellow at the Institute of Management at the London School of Economics and former editor of the Financial Times
'Wormald and Maxton provide an iconoclastic analysis of the industry that is provocative, timely, and well-researched. The warnings they give to the leaders of this industry and the politicians seeking to regulate it need to be taken seriously.' Lee Branstetter, Associate Professor of Business, Columbia Business School, New York
'The authors have set out to persuade the industry that it needs to change its structure and stop making so many models. They raise important questions for motor executives and offer a mass of evidence in support of their case.' Financial Times
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- Date Published: November 2004
- format: Hardback
- isbn: 9780521837156
- length: 294 pages
- dimensions: 255 x 180 x 24 mm
- weight: 0.765kg
- contains: 1 b/w illus.
- availability: In stock
Table of Contents
1. From automania to maturity: in the main markets at least
2. The problems that can be fixed: dealing with noxious emissions, traffic accidents and congestion
3. The global resource challenges: energy and space
4. A global industry: the changing international order
5. The supplier industry: the catalyst for the profound changes to come
6. The downstream sales and service sector: the coming revolution
7. When the numbers don't add up: an industry that doesn't earn its keep
8. Choosing a future for the automotive industry
9. Time for a model change.
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