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The Thinking Animal

4th Edition


  • Date Published: August 2019
  • availability: In stock
  • format: Paperback
  • isbn: 9781107525122

£ 74.99

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About the Authors
  • By describing experiments that control, manipulate and measure mental processes, this book shows how we can discover the answers to key questions about the mind, such as: 'Can we focus attention on more than one thing?' and 'Is language unique to humans?' Written in a down-to-earth narrative prose that avoids jargon, addresses the reader directly and draws on the authors' unique style ('suppose Willingham split his pants at a junior high dance …'), this text takes complex experiments in cognitive psychology and describes them for undergraduate students. Willingham has a record of excellence in translating cognitive psychology research for K-12 teachers with his bestselling Why Don't Students Like School? and other popular books. This book applies the clear and approachable prose style towards building foundational knowledge in cognitive psychology for undergraduates.

    • Brings students into contact with the primary research literature, connecting theories to experimental evidence and encourages scientific thinking
    • Addresses the reader directly and draws on the authors' good humor to make studying enjoyable
    • Frames cognitive psychology topics in terms of straightforward questions such as 'why do we forget?'
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    Reviews & endorsements

    'In my experience, cognitive psychology texts are seldom engaging for students. Cognition: The Thinking Animal, by Willingham and Riener, is markedly different. The conversational writing style, extensive use of real-life examples, and the way the authors help readers to understand the mind-sets of researchers offers a heightened learning experience for students.' Jeffrey Walczyk, Louisiana Tech University

    'A model textbook; well-reasoned, engaging, clear and accurate. The imagery debate of Chapter 12 is particularly memorable, reading like a gripping scientific mystery story. A wonderful resource for students and instructors alike.' Nora S. Newcombe, Temple University, Pennsylvania

    'Clearly written and beautifully illustrated, this textbook provides not only a compelling picture of what we know about human cognitive processes, but also a primer on the role the scientific method has played in revealing the complex dynamics of human cognition.' Robert A. Bjork, University of California

    'An excellent choice for an introductory cognitive psychology course. The writing style is clear and engaging, and the authors provide fun, real-world examples that help make the information relatable to daily life.' Carmen Westerberg, Texas State University

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    Product details

    • Edition: 4th Edition
    • Date Published: August 2019
    • format: Paperback
    • isbn: 9781107525122
    • dimensions: 254 x 205 x 22 mm
    • weight: 1.1kg
    • contains: 500 colour illus. 6 tables
    • availability: In stock
  • Table of Contents

    1. Introduction: cognitive psychologists' approach to research
    2. Methods of cognitive psychology
    3. Visual perception
    4. Attention
    5. Sensory and working memory
    6. Long term memory structure
    7. Long term memory processes. Memory encoding
    8. Memory retrieval
    9. Concepts and categories
    10. Language structure
    11. Language processing
    12. Visual imagery
    13. Decision making and reasoning
    14. Problem solving.

  • Authors

    Daniel T. Willingham, University of Virginia
    Daniel T. Willingham is Professor of Psychology at the University of Virginia, where he has taught since 1992. He has won multiple department and university teaching awards. His research focuses on the application of cognitive principles to K-16 education, and his work on that subject has appeared in sixteen languages. In 2017 he was appointed by President Obama to serve as a Member of the National Board for Education Sciences.

    Cedar Riener, Randolph-Macon College, Virginia
    Cedar Riener is a cognitive psychologist and Associate Professor of Psychology at Randolph-Macon College, Virginia. He researches perception of the natural world and how the state of our body influences that perception.

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