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Strategies for Internationalisation


Mauricio Losada, Veneta Andonova, Juana García, Lourdes Casanova, Julian Kassum, Jorge Ramírez-Vallejo, Ernesto Cuéllar-Urbano, Anabella Davila, Fernanda Ribeiro Cahen, Moacir Miranda de Oliveira, Jr
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  • Date Published: March 2022
  • availability: Available
  • format: Paperback
  • isbn: 9781107562134

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About the Authors
  • The challenges faced by Latin American multinational companies, or multilatinas, often require unique strategies tailored to a demanding global environment. This book studies the strategies of internationalism exercised by large multilatinas, offering the first systematic, quantitative effort to examine the pattern of their international investments within the context of their competitive position in the domestic market. Multilatinas uncovers common strategies among sixty-two multilatinas from six countries, and emphasizes the unique challenges they face, as well as the diversity of their organizational resources. It also brings the institutional environment of Latin American countries to the fore, assessing its role as an essential component in understanding internationalization decisions. Finally, the book studies the role of non-market organizational resources such as bribes, negotiations and favours in business strategies. Multilatinas is an invaluable read for students, scholars, practitioners and executives studying Latin America's place in international business.

    • Contains comprehensive identification of the population of large multilatinas that will appeal to those who seek to establish the scale of the phenomenon of multilatinas following a rigorous treatment
    • Includes data-driven analysis of the economic, social and political context in which multilatinas function to help readers understand how domestic context shapes the internationalization decisions of Latin American firms
    • Presents information on multilatinas from countries about which very little or nothing is known
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    Product details

    • Date Published: March 2022
    • format: Paperback
    • isbn: 9781107562134
    • length: 379 pages
    • dimensions: 228 x 152 x 19 mm
    • weight: 0.565kg
    • contains: 81 b/w illus. 62 tables
    • availability: Available
  • Table of Contents

    Part I:
    1. Multilatinas – where do we find them? Mauricio Losada and Veneta Andonova
    2. Colombia – the new wave Juana García and Veneta Andonova
    3. Peru – the future Juana García and Veneta Andonova
    4. Chile – the disciplined Juana García and Veneta Andonova
    5. Argentina – the precursor Juana García and Veneta Andonova
    6. Mexico – the lighthouse Juana García and Veneta Andonova
    7. Brazil – the heavyweight Juana García and Veneta Andonova
    Part II:
    8. Institutional uncertainty in Latin America Veneta Andonova and Mauricio Losada
    9. Organisational resources and competences Veneta Andonova and Mauricio Losada
    10. Non-market resources and business groups Veneta Andonova and Mauricio Losada
    Part III:
    11. Resource-dependent strategies of internationalisation: the where, when and how of going abroad Mauricio Losada and Veneta Andonova
    12. Where, when and how? Empirical results Mauricio Losada and Veneta Andonova
    13. Multilatinas – strategies for internationalisation Veneta Andonova and Mauricio Losada
    Part IV. An Introductory Note:
    14. Are Brazilian multinationals competitive enough? Lourdes Casanova and Julian Kassum
    15. Shared value – opportunities for multilatinas Jorge Ramírez-Vallejo and Ernesto Cuéllar-Urbano
    16. Exploring HRM systems in the multilatina enterprise Anabella Davila
    17. The internationalisation of high-tech new ventures from Latin America – the Brazilian experience Fernanda Ribeiro Cahen and Moacir Miranda de Oliveira, Jr.

  • Editors

    Veneta Andonova, Universidad de los Andes, Colombia
    Veneta Andonova is Associate Professor at the Universidad de los Andes, Colombia. The outcomes of her research are published in international journals such as the Journal of Development Economics, the Journal of Development Studies, the Journal of Business Research, Telecommunications Policy and others. Her research interests include business growth and entrepreneurship, crafting business strategies in poor business environments and successful internationalization strategies for Latin American and East European companies.

    Mauricio Losada-Otálora, Universidad Externado de Colombia
    Mauricio Losada-Otálora is a Professor at the Universidad Externado de Colombia, Business School. His current research focuses primarily on services marketing and on the relationships between institutions, resources and internationalization of emerging multinationals. His research has been published in the European Business Review, Business Horizons, International Journal of Retail and Distribution Management and the Journal of Retailing and Consumer Services.


    Mauricio Losada, Veneta Andonova, Juana García, Lourdes Casanova, Julian Kassum, Jorge Ramírez-Vallejo, Ernesto Cuéllar-Urbano, Anabella Davila, Fernanda Ribeiro Cahen, Moacir Miranda de Oliveira, Jr

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