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Digital Authorship
Publishing in the Attention Economy


Part of Elements in Publishing and Book Culture

  • Date Published: February 2019
  • availability: Available
  • format: Paperback
  • isbn: 9781108444484

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About the Authors
  • This Element looks at contemporary authorship via three key authorial roles: indie publisher, hybrid author, and fanfiction writer. The twenty-first century's digital and networked media allows writers to disintermediate the established structures of royalty publishing, and to distribute their work directly to - and often in collaboration with - their readers. This demotic author, one who is 'of the people', often works in genres considered 'popular' or 'derivative'. The demotic author eschews the top-down communication flow of author > text > reader, in favor of publishing platforms that generate attention capital, such as blogs, fanfiction communities, and social media.

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    Product details

    • Date Published: February 2019
    • format: Paperback
    • isbn: 9781108444484
    • length: 75 pages
    • dimensions: 178 x 126 x 8 mm
    • weight: 0.3kg
    • availability: Available
  • Table of Contents

    1. The new digital author
    2. The power of the demotic author
    3. The rising underclass of the fanfic author
    Discussion and conclusions.

  • Author

    R. Lyle Skains, Bangor University

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