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Kids and Media in America

Kids and Media in America


  • Date Published: December 2003
  • availability: Available
  • format: Paperback
  • isbn: 9780521527903

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About the Authors
  • This 2003 book reports the only national, random sample survey of US children and adolescents' use of all of the various media available to them conducted in at least the past 30 years. In addition to providing the first comprehensive look at how media-saturated our young people's lives have become, it is the first study to examine young people's overall media budgets, and the first to attempt to describe distinctly different types of young media users. Extensive background information and chapters devoted to each of the various media, to the overall media budget, and to particular types of media users, enables the authors to describe perhaps the most detailed map of US young people's media behavior ever assembled.

    • The first national random sample study of all of US youths' media behavior, including samples of African American and Hispanic youth
    • First study to examine total media budgets and to define distinct types of young media users
    • Documents 'media privatization' - whereby a large proportion of children and adolescents engage in most media exposure without parental presence
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    Product details

    • Date Published: December 2003
    • format: Paperback
    • isbn: 9780521527903
    • length: 406 pages
    • dimensions: 229 x 154 x 22 mm
    • weight: 0.544kg
    • contains: 73 b/w illus. 228 tables
    • availability: Available
  • Table of Contents

    1. The changing media landscape
    2. The measurement of media behavior: measuring young people's media behavior
    The samples
    3. The media environment
    Media in the home
    Multiple media homes
    Media in young people's bedrooms
    Household television orientation
    Summing up the media environment
    4. Screen media: television, videos, and movies: Amount of screen exposure
    Content preferences
    The context of exposure
    Attitudes toward television
    Summing up screen media exposure
    5. Audio media: radio, tapes and CDs: attitudes toward television
    Music content preferences
    Audio media: a coda
    6. Print media: books, magazines, and newspapers: amount of print exposure
    Content preferences: what young people read
    Summing up print behavior
    7. Interactive media: who uses computers?
    Amount of computer use
    Content preferences
    Summing up interactive media use
    8. Patterns of overall media consumption: exposure versus use
    Overall media exposure
    9. Media behavior: a youth perspective: personal contentedness and media use
    Academic performance and media use
    Heavy versus light media users
    A typology of young people's media behavior
    10. Summary and conclusions.

  • Instructors have used or reviewed this title for the following courses

    • Introduction to Career Communications
  • Authors

    Donald F. Roberts, Stanford University, California

    Ulla G. Foehr, Stanford University, California


    Victoria J. Rideout

    Mollyanne Brodie

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