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Language and Power Cambridge Elevate Edition (2 Years)


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  • ISBN:9781108442602
  • Format:Cambridge Elevate
  • Subject(s):English Language
  • Author(s):Gary Ives, Raj Rana
  • Available from: No date available

Essential study guides for the future linguist.


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    Language and Power Cambridge Elevate edition is an introduction to how English is used to influence, persuade and position us within hierarchies. It is suitable for students at advanced level and beyond. Written with input from the Cambridge English Corpus, it looks at the linguistic techniques where language is used to exert influence, exploring how contexts affect the language we use. Using short activities to help explain analysis methods, this digital resource guides students through major modern issues and concepts. It summarises key concerns and findings, while providing inspiration for language investigations and non-examined assessments (NEAs) with research suggestions.

  • Contents
    • Personalise Cambridge Elevate editions to your needs – set homework, link to the web and share annotations with your class.

    • Instruction in analysis techniques and research methodology, as well as examples of academic writing at an accessible level, give students models to follow for their own work.

    • Examples from the Cambridge English Corpus give students access to prestigious academic global English research, as well as insight into corpus linguistics and techniques for corpus creation and analysis.

    • Wider reading suggestions guide students towards broader topic exposure, encouraging them to research areas that interest them.

    • Longer research tasks encourage a greater depth of application and provide inspiration for non-examined assessment (NEA).

    • Written to support A Level and IB qualifications: in particular Cambridge International A Level English Language (9093) Paper 3 Text Analysis and Paper 4 Language Topics, AS & A Level English Language, AS & A Level English Language and Literature and IB English A.

    • Short activities and exam-style questions provide practice and help students get a deeper understanding of key concepts.

    • Cambridge Elevate is simple to navigate for both students and teachers – find notes quickly with highlights and bookmarks.

    • Simple and easy to use, link directly into Cambridge Elevate from Moodle, Blackboard and any other VLE.

    • Access a library of Cambridge books anywhere, anytime whether online or offline (via the app). For more information, please visit

    • 1. Language and power: 1.1. Inequality and power imbalance in society
    • 1.2. The power of language
    • 2. Types of power: 2.1. Concepts about power
    • 2.2. Politeness as a power tool
    • 2.3. Power and genre
    • 3. Language, power and the media: 3.1. Access to the media
    • 3.2. The language and power of journalism
    • 3.3. The language and power of advertising
    • 3.4. The language and power of charity appeals
    • 4. Language, power and occupation: 4.1. Exclusive features of occupational language
    • 4.2. Workplace interactions
    • 4.3. The negotiation of roles: the customer is always right
    • 5. Language, power and education: 5.1. Traditional classroom discourse
    • 5.2. A more collaborative classroom
    • 6. Language, power and politics: 6.1. Ideology and critical discourse analysis
    • 6.2. Political rhetoric in speeches, interviews and debates
    • 7. Language, power and the law: 7.1. A register rooted in tradition
    • 7.2. Functions and features of legal language in written discourse
    • 7.3. Spoken language in the courtroom
    • Ideas and answers
    • References.
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