The Regional Multinationals

Although many firms label themselves 'global', very few can back this up with truly global sales and operations. In The Regional Multinationals Alan Rugman examines first-hand data from multinationals and finds that most multinationals are strongly regional, with international operations in their home regions of North America, the US or Asia. Only a tiny proportion of the world's top 500 companies actually sell the same product and deliver the same services around the world. Rugman exposes the facts behind the popular myths of doing business globally, explores a variety of regional models and offers an authoritative agenda for future business strategy. The Regional Multinationals is the essential resource for all academics and students in International Business, Organization and Strategic Management, as well as those with an interest in finding out how multinationals really work in practice and how future strategy must respond.

• Detailed international cases include Starbucks, McDonald's, Nike, Wal-Mart, Carrefour, Volkswagen, Toyota, Honda, IBM, Canon, Coca-Cola, Flextronics, LVMH
• Access to data from a range of industries including health care, banking and financial services, professional services, manufacturing
• Dedicated web site providing answers to discussion questions, extra data, executive summaries