Cambridge English for Marketing
Student's Book with Audio CD
Endorsed by the Chartered Institute of Marketing (CIM), this short course (40-60 hours) uses practical tasks and realistic scenarios to develop the specialist language and communication skills needed for a career in marketing.
Cambridge English for Marketing covers a wide range of marketing topics, from understanding the role of marketing in an organisation through to launching a new product. The ten standalone units allow learners to focus on the areas of marketing most important to them and as well as teaching specialist vocabulary and marketing theory, the course also develops job-specific skills such as carrying out marketing audits, preparing marketing campaigns, organising events and developing digital marketing strategies.
The course requires no specialist knowledge on the part of the teacher and comprehensive teacher's notes are available online.
- Authentic contexts prepare marketers for the situations they will face in real life.
- Units focus on the functions students need to carry out in their jobs.
- Provides practise of, for example, preparing briefs, planning marketing campaigns, carrying out SWOT, PESTEL and Five Forces analyses, running focus groups, organising events and exhibitions, etc.
- Audio CD provides listening practice.
- Online Teacher's Notes are available to download for free.
Also in this subject
Cambridge English for Human Resources
Student's Book with Audio CDs (2)
Cambridge English for Human Resources is the definitive course for learners who need to use English in a human resources environment.Author: George SandfordEnglish Type: International EnglishCEF Level: B1 - B2Publication date: July 2011
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