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Although many firms label themselves "global", very few handle worldwide sales and operations. This book demonstrates that most multinationals are in fact strongly regional and that only a tiny percentage of the world's top 500 companies sells and/or delivers globally. Alan Rugman exposes the facts behind the popular myths of doing business globally, explores a variety of regional models and offers an authoritative agenda for future business strategy.Read more
- Detailed international cases include Starbucks, McDonald's, Nike, Wal-Mart, Carrefour, Volkswagen, Toyota, Honda, IBM, Canon, Coca-Cola, Flextronics, LVMH
- Access to data from a range of industries including health care, banking and financial services, professional services, manufacturing
- Dedicated web site providing answers to discussion questions, extra data, executive summaries
Reviews & endorsements
"Alan Rugman has unequivocably shown that most multinational enterprises operate at a regional rather than global level. Less hype and more accuracy regarding globalization can't be a bad thing." Paul W. Beamish, Director, Asian Management Institute, Ivey Business School, University of Western OntarioSee more reviews
"a must-read for MNE executives, scolars of international management, and graduate students with their sights set on international business careers." Michael A. Hitt, Distinguished Professor, Texas A&M University
"required reading for anyone interested in the evolving structure of the international economy or the strategy and organizational structure of international firms. Rugman's arguments and conclusions have novel and important implications for the strategic management of multinational firms, international business theory, economic governance and international business research." Stephen J. Kobrin, William Wurster Professor of Multinational Management, The Wharton School, University of Pennsylvania
"As usual, Alan Rugman provides comprehensive data and thorough analysis to support a strong argument against conventional wisdom." Professor George S. Yip, London Business School, and author of Total Global Strategy
"A must-read for academics, practitioners, and public policymakers who are looking for fresh ideas on the topic of globalization and global strategy." Joseph Cheng, Professor and Director, Center for International Business Education and Research (CIBER), University of Illinois at Urbana-Champaign
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- Date Published: February 2005
- format: Paperback
- isbn: 9780521603614
- length: 290 pages
- dimensions: 246 x 170 x 16 mm
- weight: 0.46kg
- contains: 51 tables
- availability: Available
Table of Contents
List of figures
List of tables
2. Regional multinationals: the data
3. Two regional strategy frameworks
4. Regional and global strategies of multinational enterprises
5. Retail multinationals
6. Banking multinationals
7. Pharmaceutical and chemical multinationals
8. Automobile multinationals
9. Profits of leading multinational enterprises
10. Analysis of the regional and global strategies of large firms
11. Regional multinationals and government policy
12. Regional multinationals: the new research agenda
Appendix. The 500 companies with the triad percent sales, alphabetical, 2001
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