Creating the Modern Iranian Woman
Creating the Modern Iranian Woman
Between the 1963 'White Revolution' and the 1979 Iranian Revolution, the position of women in Iran experienced a number of fundamental shifts. Policies and reforms were introduced, including land, suffrage, education and dress reforms which the Pahlavi regime claimed would advance the position of women and would lead to a swift modernisation of the country. In this book, Liora Hendelman-Baavur examines these changes, looking at the interactions between global aspects of modernity and notions of identity in Iranian popular culture. By focusing on the history of Iran's popular print media, with emphasis on women's commercial magazines, Hendelman-Baavur challenges familiar western assumptions about the complexities of Iranian popular culture. Her analysis situates Iranian women's magazines within their broader economic, social, political and cultural context, demonstrating how representations of the modern woman in Iranian popular culture were influenced by the intricate nature of cultural contact and exchange between Iran and the West.
- Challenges western assumptions about the role of women in Iranian society and culture
- Provides a fresh interpretation of Iranian history during the 1960s and 1970s, a crucial period prior to the Iranian revolution
- Offers background and insights on the political culture of print media in Iran
Product details
October 2021Paperback
9781108726931
340 pages
228 × 151 × 17 mm
0.5kg
Available
Table of Contents
- Introduction
- Part I. Magazines in the Making:
- 1. The legacy of the past
- 2. Circulation, commercialization and state intervention
- 3. Reproduction, patronage and readership
- Part II. Agents of Correlation and Change:
- 4. Family guidance, domestic technology and the modern housewife
- 5. Youth culture and the new bi-hejab girl
- 6. Exogamy, brain drain and the western woman
- 7. Queen, working mother and the making of the Royal family.
