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> Applied Social Psychology

Applied Social Psychology

Understanding and Managing Social Problems


Edited by Linda Steg, Rijksuniversiteit Groningen, The Netherlands, Kees Keizer, Rijksuniversiteit Groningen, The Netherlands, Abraham P. Buunk, Rijksuniversiteit Groningen, The Netherlands, Talib Rothengatter, Rijksuniversiteit Groningen, The Netherlands


Applied Social Psychology combines the science of social psychology with the practical application of solving social problems that exist in the real world. This exciting textbook provides a thorough explanation of how social psychologists can contribute to the understanding and management of different social problems. A highly prestigious team of contributors from across Europe and the United States illustrate how social psychological theories, research methods and intervention techniques can be successfully applied to problems encountered in the fields of physical…

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Key features

  • Provides a general introduction to social psychological theories, intervention techniques and research methods and how these can be used to solve different social problems
  • Illustrated with comical cartoons to demonstrate key concepts
  • All chapters conclude with a glossary, review questions and suggestions for further reading
  • The second edition includes new chapters on prominent social issues, including consumer behaviour, traffic and transport behaviour, criminal behaviour, sport, organisational behaviour and developing countries

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